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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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124 Value-ology by Simon Kelly 0
May 26, 2017

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

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