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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: 2020
May 7, 2020

Author James Muir returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.”

Previously on The Marketing Book Podcast to discuss his book, The Perfect Close: The Secret To Closing Sales, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Herriman, Utah, and what salespeople need to do to sell in a virtual environment, which will make them better at sales in any situation (whether in a pandemic or not). Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/james-muir

May 6, 2020

Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakland, California, new research she has fielded on consumer attitudes toward the pandemic and quarantine, and how the power of understanding your customers' desire for transformation can lead to enormous success. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tara-nicholle-nelson

 

May 5, 2020

Author Rohit Bhargava returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Last on The Marketing Book Podcast to discuss his book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future, innovation and marketing expert, bestselling author and international keynote speaker Rohit Bhargava joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakton, Virginia, the future of live events, and his latest book, The Non-Obvious Guide to Virtual Meetings & Remote Work. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/rohit-bhargava

May 4, 2020

Last on The Marketing Book Podcast to discuss her book, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the Pacific northwest with her husband, dogs and cat, how buyer motivations have changed dramatically in a remarkably short time and what to do about it. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/adele-revella

May 3, 2020

Last on The Marketing Book Podcast to discuss his book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on his farm in east Tennessee, the impact of the pandemic on businesses, and his next book. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/david-c-baker

May 2, 2020

Recently on The Marketing Book Podcast to discuss his book, The Creative Curve: How to Develop the Right Idea, at the Right Time, creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Washington, DC, moving to New York City, his externally-imposed writing sabbatical and life with his Corgi, Maven. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/allen-gannett

May 1, 2020

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Apr 30, 2020

Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer

Apr 29, 2020

Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson

Apr 28, 2020

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

Apr 27, 2020

Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business, leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses and the economic recovery. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joe-calloway

Apr 26, 2020

Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joey-coleman

Apr 25, 2020

Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers

Apr 24, 2020

"Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

  • Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand.
  • Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches.

Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

Apr 23, 2020

Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino

Apr 22, 2020

Most recently on The Marketing Book Podcast to discuss his book, Experiences: The 7th Era of Marketing, content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in southern California, the challenges and opportunities for content marketers in light of the pandemic, what's ahead for the Dallas Cowboys, how aspirations of being a rock musician lured him to LA, and how he then got into screenwriting and ultimately content marketing. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/robert-rose

Apr 21, 2020

Most recently on The Marketing Book Podcast to discuss his book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Bloomington, Indiana, what marketers need to know about virtual events, what social media marketers need to do during the pandemic, and what this road warrior is doing to keep his wife and kids from killing him now that he's at home so much. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jay-baer

Apr 20, 2020

Most recently on The Marketing Book Podcast to discuss his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition, marketing and sales visionary, keynote speaker and bestselling author Marcus Sheridan joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in rural Virginia, the rise of virtual selling, how better to communicate virtually and his next book, The Visual Sale. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/marcus-sheridan

Apr 19, 2020

Most recently on The Marketing Book Podcast to discuss her book, Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers,  customer experience pioneer, keynote speaker and bestselling author Jeanne Bliss joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the powerful influence of her father, how she got started in customer experience, why it's so powerful now and how to make a dirty martini!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jeanne-bliss

Apr 18, 2020

Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World,  serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why being in marketing right now is so #$%*ing hard!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/rand-fishkin

Apr 17, 2020

"Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age" by David Aaker

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/owning-game-changing-subcategories-david-aaker

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with the traditional use of advertising or events.

Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with “my brand is better than your brand” marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to:

 

  • develop new “must-haves” that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;
  • become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and
  • create barriers to competitors that could include “must-have” associations and a basis of relationships that go beyond functional benefits.

 

Apr 16, 2020

Most recently on The Marketing Book Podcast to discuss his book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It., marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Montreal with his wife and three small children, the pandemic-induced changes that are already evident, his next book and how curiosity has powered his success.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mitch-joel

 

Apr 15, 2020

Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.

Apr 14, 2020

Most recently on The Marketing Book Podcast to discuss his book, Get the Meeting! An Illustrative Contact Marketing Playbook, international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the pristine Pacific Northwest, and his first book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/stu-heinecke

Apr 13, 2020

Most recently on The Marketing Book Podcast to discuss his book, The 10 Stories Great Leaders Tell, international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cincinnati, Ohio with his family, his most recent book Four Days With Kenny Tedford: Life Through the Eyes of a Child Trapped in a Partially Blind & Deaf Man’s Bodyand his earlier book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/paul-smith

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