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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: September, 2021
Sep 28, 2021

About this Bonus Episode:

Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast.

Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice:

  • The first time for his book Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win
  • More recently to talk about his newest book, The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents

He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it.

Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media.

Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days.

Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth.

Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus.

Enjoy!
-Douglas Burdett, host of The Marketing Book Podcast

Click here for this episode's website page to access all the links mentioned during the interview:

https://www.salesartillery.com/marketing-book-podcast/ideas-350-books

 

Sep 24, 2021

The Long Game: How to Be a Long-Term Thinker in a Short-Term World by Dorie Clark

About the Book:

Your personal goals need a long-term strategy.

It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe.

How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek?

Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives.

We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game.

As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment.

In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard.

In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences.

Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined.

It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

About the Author:

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world.

She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, and one of the Top 10 Communications Professionals in the World by Global Gurus.

She consults and speaks for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, and Yale University.

Dorie is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine.

A former presidential campaign spokeswoman, Dorie has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.

And, interesting facts - she is a former journalist, a producer of a multiple Grammy-winning jazz album, and a graduate of Harvard Divinity School.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/long-game-dorie-clark

Sep 17, 2021

Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

About the Book:

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace.

They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.


About the Author: 

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor... and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies.

Since then Mike has devoted his life to the research and delivery of innovative, impactful business growth strategies.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies around the world to drive profit.

He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Profit First, Clockwork, Fix This Next, a Wall Street Journal bestseller, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a popular keynote speaker, a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC.

Mike is also a guest lecturer at universities including Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine, and Princeton. His books have been translated into over 25 languages and are in the core curriculum for business students at many universities.

And, interesting fact - he is a graduate of Virginia Tech (go Hokies!) where he was Captain of the lacrosse team! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/get-different-mike-michalowicz

Sep 10, 2021

I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken

About the Book:

How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way?

There is: Turn customers into repeat customers and turn repeat customers into loyal customers.

Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee.

It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.

In I’ll Be Back you will learn…

  • How to design and create an experience that gets customers to return, again and again
  • The one trackable trend that leaders must monitor every morning
  • The difference between repeat customers and loyal customers
  • How to build the I’ll Be Back culture
  • How delivering an amazing customer experience is within the reach of every organization
  • The two simple words that are the secret to every customer service program
  • Why most “loyalty programs” fail to create customer loyalty
  • How to personalize the customer experience
  • Why setting up or expanding self-service and digital customer service choices are is a must, not an option
  • Ten loyalty killers that can terminate your relationship with your customers
  • And much more!

This book includes the must-have tools, tactics, and strategies you need to get your customers to say, “I’ll be back!”

About the Author:

Shep is a customer service and experience expert, and a New York Times and Wall Street Journal bestselling author.

An award-winning keynote speaker who has been inducted into the national speakers association hall of fame, and his articles have appeared in hundreds of publications.

Shep works with companies and organizations that want to build loyal relationships with their customers and employees.

His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution which was featured on episode 192 of the marketing book podcast in 2018

He is also the creator of The Customer Focus™, a customer service training program that helps clients develop a customer service culture and loyalty mindset.

Shep has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express – and that’s just a few of the A’s!

And, interesting fact - he does magic and card tricks, plays guitar, and is a die-hard St. Louis Blues hockey fan!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ill-be-back-shep-hyken

Sep 3, 2021

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson

About the Book:

Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.

There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.

At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization. 

About the Author:

Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.

He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.

Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.

And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson

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