Info

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast
2021
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: 2021
Sep 17, 2021

Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz

About the Book:

From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace.

They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales.

Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real-life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:

1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.


About the Author: 

By his 35th birthday, Mike Michalowicz had founded and sold two multi-million dollar companies.

Confident that he had the formula to success, he became a small business angel investor... and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies.

Since then Mike has devoted his life to the research and delivery of innovative, impactful business growth strategies.

Mike is the creator of Profit First, which is used by hundreds of thousands of companies around the world to drive profit.

He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Profit First, Clockwork, Fix This Next, a Wall Street Journal bestseller, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur.

Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a popular keynote speaker, a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC.

Mike is also a guest lecturer at universities including Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine, and Princeton. His books have been translated into over 25 languages and are in the core curriculum for business students at many universities.

And, interesting fact - he is a graduate of Virginia Tech (go Hokies!) where he was Captain of the lacrosse team! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/get-different-mike-michalowicz

Sep 10, 2021

I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken

About the Book:

How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way?

There is: Turn customers into repeat customers and turn repeat customers into loyal customers.

Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee.

It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition.

In I’ll Be Back you will learn…

  • How to design and create an experience that gets customers to return, again and again
  • The one trackable trend that leaders must monitor every morning
  • The difference between repeat customers and loyal customers
  • How to build the I’ll Be Back culture
  • How delivering an amazing customer experience is within the reach of every organization
  • The two simple words that are the secret to every customer service program
  • Why most “loyalty programs” fail to create customer loyalty
  • How to personalize the customer experience
  • Why setting up or expanding self-service and digital customer service choices are is a must, not an option
  • Ten loyalty killers that can terminate your relationship with your customers
  • And much more!

This book includes the must-have tools, tactics, and strategies you need to get your customers to say, “I’ll be back!”

About the Author:

Shep is a customer service and experience expert, and a New York Times and Wall Street Journal bestselling author.

An award-winning keynote speaker who has been inducted into the national speakers association hall of fame, and his articles have appeared in hundreds of publications.

Shep works with companies and organizations that want to build loyal relationships with their customers and employees.

His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution which was featured on episode 192 of the marketing book podcast in 2018

He is also the creator of The Customer Focus™, a customer service training program that helps clients develop a customer service culture and loyalty mindset.

Shep has worked with hundreds of clients ranging from Fortune 100 size organizations to companies with less than 50 employees. Some of his clients include American Airlines, AAA, Anheuser-Busch, AT&T, AETNA, Abbott Laboratories, American Express – and that’s just a few of the A’s!

And, interesting fact - he does magic and card tricks, plays guitar, and is a die-hard St. Louis Blues hockey fan!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ill-be-back-shep-hyken

Sep 3, 2021

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson

About the Book:

Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.

There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.

At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization. 

About the Author:

Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.

He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.

Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.

And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson

Aug 27, 2021

Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls

About the Author:

Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry.

An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others.

A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih.

He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow.

Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.

And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award!

About the Book:

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands.

An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for.

It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results.

Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/winfluence-jason-falls

Aug 20, 2021

Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini

About the Author:

Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages.

He is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, which was featured on episode 90 of the marketing book podcast in 2016. 

Dr. Cialdini is currently Regents Professor Emeritus of Psychology and Marketing at Arizona State University. He has spent his entire career designing, conducting, and publishing rigorous, scientific studies in peer-reviewed journals on what leads people to say YES to requests.

Dr. Cialdini is President of INFLUENCE AT WORK and a highly sought-after keynote speaker.

All this has earned him the moniker of The Godfather of Influence.

And, interesting fact - he is from the same place as the American architect Frank Lloyd Wright!

About the Book:

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.

Cialdini’s Principles of Persuasion:

  1. Reciprocation
  2. Commitment and Consistency
  3. Social Proof
  4. Liking
  5. Authority
  6. Scarcity
  7. Unity, the newest principle for this edition

Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/influence-robert-cialdini

Aug 13, 2021

The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon

About the Author:

Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the founder of Labyrinth Marketing, a strategic marketing consultancy.

She is a fellow of the Chartered Institute of Marketing (CIM) and is an accredited International Coaching Federation coach. In the past 10 years, she has trained thousands of marketers.

And, interesting fact - growing up she attended 13 different schools because her father was in the Royal Air Force!

About the Book:

As marketing roles have continued to expand, marketers at any level are feeling under increasing pressure to deliver as individuals and teams.

This thought-provoking book argues now is the time to take stock of the technical skills and latest thinking we must possess to be at the forefront of our profession.

It also looks at the soft and leadership skills we need to successfully and authentically lead and deliver for our businesses, brands, and teams.

This is all underpinned by the personal understanding we need to gain clarity and fulfillment, both in our careers and our lives as a whole.

The Whole Marketer looks through the lens of professional and personal development. It is a practical guide that allows you to review and identify any capability gaps, provides real-time input, and shares advice, tools, and techniques to start you on your path to becoming a successful marketer.

This book will help you to become a better version of yourself today, so you can lead the brands or businesses of tomorrow. Abigail Dixon’s rich experience comes from leading teams, consulting, and training hundreds of marketers at various stages of their careers to achieve formal qualifications. 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/whole-marketer-abigail-dixon

Aug 6, 2021

Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar

About the Author:

Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice.

She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop marketing strategies. She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO.initial public offering

Her writing has appeared in publications including Fast Company, Forbes, and Harvard Business Review.

And, interesting fact – when she was younger, she wanted to be a fighter pilot!

About the Book:

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence.

This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals.

Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact.

These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.

With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sway-christina-del-villar

Jul 30, 2021

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn

About The Author

Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals.

Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK.

And, interesting fact - he is the first Scottish author to appear on The Marketing Book Podcast!

About The Book

Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®.

How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favor.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He’ll show you how to uncover your organization’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.

Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/go-luck-yourself-andy-nairn

Jul 23, 2021

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward

In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands―including Facebook, Nestle, Accenture, and Marriot―bring clarity and meaning to their business communications.

Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.

You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.

Just a few of the things you'll learn from this business book include:

  • The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
  • The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
  • How to craft expert headlines that guide your audience and advance your story

Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented business person responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/everyday-business-storytelling-janine-kurnoff

Jul 16, 2021

Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli

Discover how social media can transform your business and help you attract more customers

Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business.

Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to-medium-sized business.

The book provides you with:

  • Effective marketing strategies to get more out of your social media efforts.
  • Systems to bring structure into your entire marketing approach.
  • Tools to make your brand irresistible across your customer touchpoints.
  • Case studies to highlight the application of the book’s principles to the real-world
  • Practical strategies you can put in place immediately to see a rapid return on investment

Perfect for busy business owners, business managers, and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/social-media-small-business-franziska-iseli

Jul 9, 2021

Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster

You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connects your idea to your audience’s hearts and minds.

The best part is, the Red Thread already exists. It’s the connection that makes the invisible link between your audience’s problem and your solution tangible—and actionable. With the Red Thread, you’ll inspire audiences to act and get the outcome you’re both looking for.

Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she’s taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more.

Once you master this process, you’ll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/find-red-thread-tamsen-webster

Jul 2, 2021

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.

Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real-world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.

Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.

This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:

  • Determining what customers want online
  • Choosing and setting up the right software
  • Basics of search engine optimization
  • Driving demand with owned media
  • Growing your social media following
  • Generating leads with content marketing
  • Creating email campaigns that convert
  • Convert traffic into leads and revenue
  • Improving your conversion rates continuously

The Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you’re ready to scale up and grow up, it’s time to find out everything you need to know to migrate your business and career online.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/digital-pivot-eric-schwartzman

Jun 29, 2021

The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones

Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?!

Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet.

Their most frequently asked question: what is the best lesson you've come across? While you'd think a simple question would have a simple answer, it didn't - until now!

The Sh*t They Never Taught You will take you on a journey through takeaways from over a hundred of the world's greatest thinkers capturing lessons in personal development, career, business, personal finances, human nature, history, and philosophy.

Every lesson will be useful, and one might change your life.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/shit-never-taught-adam-ashton

Jun 25, 2021

The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease

A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.

A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.

In The Language of Global Marketing, Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.

You’ll discover:

  • How to align your expansion plans, communications, and brand with your company’s digital marketing plan
  • Four key components to building a successful Translation Management Plan
  • Secrets to receiving better quality and more culturally appropriate translations from your translator
  • Nine tactics to optimize your website and translate data for global SEO in your target market
  • Interpreter options when you need to speak to your customers
  • Huge advantages of cultivating a diverse workforce while expanding globally

Connect with your buyers across every language and culture – no passport or overseas travel necessary. The Language of Global Marketing will help you speak the language of success for your organization.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/language-global-marketing-wendy-pease

Jun 18, 2021

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr

Has your business hit a wall? Have you struggled to figure out why?

Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.

It’s hard to know if you’re doing well.

When your numbers climb, they signal success to you. But then they level off. And refuse to budge.

Your brand’s hit its awkward adolescent stage.

Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.

In this groundbreaking book, you’ll discover:

  • The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO.
  • Specific questions to help you diagnose the symptom hindering your brand.
  • How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger.
  • What business owners like you have done to course-correct their brands and what worked best.
  • Step-by-step guides to help you exit that stage ready to scale.

Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.

If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr

Jun 15, 2021

Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast

https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/

Jun 11, 2021

Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.

Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. They don’t just want to buy from businesses anymore, they want to buy into them.

The problem is too few B2B companies realize this. They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it’s dangerously short-sighted because it doesn’t deliver the transformational and long-term growth that makes businesses category leaders.

It’s even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on the brand, marketing, and sales, and to implement them they need the new super-skills this book teaches.

This involves establishing a core purpose, shifting the focus from products to people, from features to feelings, and from messaging to storytelling, acknowledging that neuroscience has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that’s prevalent right now, one that we call ‘Humanizing B2B’.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/humanizing-b2b-paul-cash

Jun 8, 2021

Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

Jun 4, 2021

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:

  • Organizational resistance
  • Outdated technology
  • Inadequate funding
  • The wrong talent
  • Lack of alignment on what the vision for the future should be

All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.

In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:

  • Maximize their competitiveness in the market,
  • Identify the quick wins that will help them out of the gate, and
  • Ultimately drive the transformation needed to bring their company into alignment with today's digital world.

As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky

May 28, 2021

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

Do you create digital content? Well, this is the business model you've been looking for...

In Content Inc., Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a topic
  • Unearth an area where little competition exists (break through the clutter)
  • Choose your best channel to build your platform
  • Build long-term customer loyalty (an audience)
  • Start making money from your content
  • Expand your content into multiple channels/platforms
  • Sell your content asset or scale it into a successful business

This updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.

Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-inc-2-joe-pulizzi

May 21, 2021

Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere.

How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that cause so much advertising to be so bad?

These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.

Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/badvertising-jim-morris

May 14, 2021

You're Invited: The Art and Science of Cultivating Influence by Jon Levy

Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can’t do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.

That’s what You’re Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you’re introverted or hate networking?

Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but building meaningful and lasting relationships.

This private community based around the dinner experience became known as “The Influencers,” named for the member’s success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.

In You’re Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what’s important to us.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/youre-invited-jon-levy

May 11, 2021

Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin.

A fun conversation in English with Olivier Guérin about this new book, which is available only in French. 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/performez-vente-olivier-guérin

 

May 7, 2021

Get the Word Out: Write a Book That Makes a Difference by Anne Janzer

What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact, and influence others as an author?

Write the book you want to see in the world.

Get the Word Out is a guide to writing a nonfiction book or memoir grounded in a sense of purpose.

This practical and inspiring book offers advice for every phase of the journey, from clarifying your concept and owning your authority to drafting the manuscript and doing the important work after publishing.

Whether you're an industry thought leader seeking to expand your impact or someone with a tiny following and a big idea, this book will help you approach your book project with clarity, confidence, and commitment:

  • Clarity about your message, your audience, and your vision for the work
  • Confidence in your expertise, authority, and ability to write the book
  • Commitment to see the book through to publication and spread the word beyond

If you're looking for a quick-and-easy recipe or a promise of a best-seller, you won't find it here. You will find suggested exercises, original research from a survey of hundreds of nonfiction authors, and stories and advice from other authors who have written meaningful, purposeful books.

Many authors report that they wish they'd written their books sooner. What are you waiting for?

Read this book now and start getting your word out.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/get-word-out-anne-janzer

1 2 Next »