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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: November, 2023
Nov 27, 2023

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin 

About the Calendar:

Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. 

Be informed, inspired, and challenged with this new daily calendar.

The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the world's worst boss, making better tacos, the trap of listening to feedback, and "I wish I had more data."

Features include:

  • 4.5"x 4.5" page size
  • Easel backer for desk or tabletop display
  • Printed on FSC-certified paper with soy-based ink
  • Tear-off pages
  • Back of pages are blank for notes or shopping lists
  • Day/Date reference on each page
  • Combined weekend pages
  • Official major world holidays and observances
  • Reflections on work and life from entrepreneur, bestselling author, and speaker Seth Godin

About Seth Godin:

Seth Godin is an entrepreneur, best-selling author, speaker, and most of all, a teacher. 

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). 

His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast), was an instant bestseller worldwide. 

His latest books are The Song of Significance and The Practice, both bestsellers. 

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). 

He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. He is probably the only person in all three.

In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy.

And interesting fact, he has taught hundreds of people how to juggle!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ship-it-seth-godin

Nov 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm

ABOUT THE BOOK:

Do you struggle to connect with your customers on a personal level?

Do you want to stand out in a very competitive market?

Or do you want to accelerate your sales career?

The StorySelling Method will teach you how to tell powerful stories that actually work in sales!

No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.

The methods within this book are simple, authentic, and effective.

Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.

What to expect from The StorySelling Method:

In this step-by-step guide on everyday business storytelling, you’ll learn how to:

  • Turn any moment (even the most boring one) into a captivating story
  • Find, craft, and deliver the five fundamental story types that will yield the best results
  • Build the confidence to share a story at any opportunity
  • Weave stories into any sales conversation naturally and authentically
  • Make storytelling an essential part of your communication

These storytelling tactics and techniques will help you:

  • Leave magical first impressions
  • Become your clients’ trusted advisor
  • Communicate the value you’re bringing to the table
  • Overcome any sales resistance
  • Inspire, motivate, and positively influence anyone around you

Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers.

ABOUT THE AUTHOR:

Philipp Humm is on a mission to help people discover the storyteller within each of us.

He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

His clients include Google, Visa, and Oracle, to name-drop a few. 

Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone. 

He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. 

His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization.

And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.”

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/storyselling-method-philipp-humm

Nov 17, 2023

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino

 

About the Book:

Learn to transform your perspective and lead with positivity 

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. 

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. 

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers: 

  • Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs 
  • A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet 
  • Discussions of the necessity for optimism in a difficult world 

An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.

 

About the Author:

Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are 

  1. The Only Sales Guide You'll Ever Need
  2. The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
  3. Eat Their Lunch: Winning Customers Away from Your Competition
  4. Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
  5. Leading Growth: The Proven Formula for Consistently Increasing Revenue (written for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps)

And, interesting fact - he has written a blog post every day since December 28, 2009, except for the 13 days he spent in Tibet (even though Basecamp 1 on Mt. Everest had better wifi than his home in Columbus, Ohio).

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/negativity-fast-anthony-iannarino

 

Nov 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose

About the Book:

Do you know how to turn the attention your content receives into profit?

With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

About the Author:

For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

As an educator, Robert's work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California. 

Robert's previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017). And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015).

Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute.

And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-marketing-strategy-robert-rose

Nov 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann

About the Book:

How do you break through the noise?

Why do some messages work when others don't? 

Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. 

But the problem is, simple is hard work. 

Our brains are programmed to complicate. 

Our world incentivizes more, more, more. 

It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. 

With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.

About the Author:

Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message. 

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. 

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/simply-put-ben-guttmann 

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