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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Jul 17, 2020

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? 

Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Click here for the episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

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