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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Apr 30, 2021

Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business. 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

  • Artificial Intelligence for marketing automation 
  • Agile marketing 
  • “Segments of one” marketing 
  • Contextual technology 
  • Facial recognition and voice tech for marketing 
  • The future of Customer Experience (CX) 
  • Transmedia storytelling 
  • The “Whatever-Whenever-Wherever” service delivery 
  • “Everything-As-A-Service” business model 
  • Internet of Things and blockchain for marketing 
  • Virtual and augmented reality marketing 
  • Corporate activism 

Perfect for traditional and digital marketers and students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-5.0-philip-kotler

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