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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Sep 3, 2021

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson

About the Book:

Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful.

There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations.

At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue.

This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization. 

About the Author:

Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space.

He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society.

Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T.

And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson

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