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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Dec 17, 2021

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz

About the Book:

Nothing can take your business to the next level like great search engine optimization (SEO).

Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales.

If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works.

Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

When it comes to SEO, success often depends not on what you do but on how you do it.

That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques.

You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

About the Author:

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.

Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue.

Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

And, interesting fact – on 9/11 he was working in a job across from New York City’s World Trade Center and didn’t go to work that morning because he was angry at his boss.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/product-led-seo-eli-schwartz

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