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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Aug 12, 2022

Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life by Aidan McCullen

About the Book:

Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption

In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle.

You’ll be inspired to consider the big questions of today:

  • What does the future hold?
  • What does the exponential growth of technology mean for the world of work?
  • What does a changing job market mean for future generations?
  • What do waves of disruption mean for business leaders?

Society is evolving at breakneck speed. What does this mean for all of us?

Undisruptable will help you to bridge the chaos and build the resilience you need to move forward.

While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks, and exemplars of change such as Fujifilm and Arnold Schwarzenegger.

The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples.

Undisruptable will help you to:

  • Understand the principles of change
  • Overcome the barriers to change
  • See change as an opportunity and not an obstacle
  • Utilize simple frameworks and examples to guide you on your transformation

By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable.

This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization.

About the Author:

Aidan McCullen reinvented himself after a 10-year rugby career with over 100 caps for Leinster, Toulouse, and London Irish and is a full Ireland Rugby International.

He worked in digital and innovation transformation and now works on culture and leadership initiatives after he discovered that you cannot change business models until you first change mental models

He is the host and founder of the Global Innovation Show, which is broadcast on national radio in Ireland and is the only English-speaking show on Finland's Business FM. The show is also available everywhere you find podcasts.

Aiden developed and delivers a module on Emerging Technology Trends at Trinity College Business School, ranked first in Ireland and in the top 100 globally.

Aiden speaks globally on disruption and change for organizations such as MasterCard, Google, Epic Games, and many more. He runs workshops on permanent reinvention, bias, and communication.

He is also a board director for National Broadband Ireland.

And, interesting fact – in addition to English, Aiden also speaks French and German!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/undisruptable-aidan-mccullen

Interview recorded on July 15, 2022

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