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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Aug 14, 2020

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era.

Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/age-influence-neal-schaffer

Aug 7, 2020

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-michelle-carvill

 

Jul 31, 2020

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.

But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.

Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft, and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.

When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.

The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Click here for this episode's website page with links mentioned in the interview...

https://www.salesartillery.com/marketing-book-podcast/brand-bewitchery-park-howell

Jul 24, 2020

"People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like:

  • Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products
  • Star Citizen used Kickstarter to raise over $150 million to build its new video game and a community of over 2 million players.
  • Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM
  • Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

  • What is the key value proposition of building a community?
  • What kind of community do we need and how do we build and integrate it into our organization?
  • How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
  • How do we develop authentic, productive relationships with community members both online and in-person?
  • How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
  • What are the strategic and tactical pitfalls and roadblocks we need to avoid?
  • How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?
  • People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.
  • It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Click here for this episode's website page with links...

https://www.salesartillery.com/marketing-book-podcast/people-powered-jono-bacon

Jul 17, 2020

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? 

Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Click here for the episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

Jul 10, 2020

"Advertising for Skeptics" by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

Jul 3, 2020

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.

Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.

Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.

In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:

  • Humanize your company or organization
  • Deepen the connection your brand has with consumers
  • Grow your influence within the industry you operate
  • Build familiarity and trust in the marketplace
  • Connect with the people who influence your clients and customers
  • Increase new business leads and sales
  • Reduce the customer’s buying cycle
  • Make paid-for advertising work harder

Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

Jul 2, 2020

Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! 

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley

Jul 1, 2020

Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more!

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich

Jun 30, 2020

Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

Jun 29, 2020

Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

Jun 26, 2020

"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore

Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face?

Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back.

Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople.

How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process.

This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past.

Selling in place is now the way to achieve the most efficient and highest-producing sales results.

Click here for show notes and links...

https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place

Jun 25, 2020

Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Jun 24, 2020

Author Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work, Joel Comm joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, his wins and losses as an internet pioneer, life as a game show host, why being skeptical a superpower, the sickness of intolerance, and much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joel-comm

Jun 23, 2020

Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/william-ammerman

Jun 22, 2020

Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/steve-woodruff

Jun 19, 2020

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information.

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?

The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve.
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

Jun 18, 2020

Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more! 

Cheers!

Click here for the show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/will-leach

Jun 17, 2020

Author Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, sales and marketing visionary Tom Martin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in New Orlean, Louisiana, virtual selling, his alma mater The University of Texas, his next book about selling, and much more! Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tom-martin

Jun 16, 2020

Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers!

Click here for show notes with links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/tracy-eiler

Jun 15, 2020

Author Bryan Kramer returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy, marketing visionary and entrepreneur Bryan Kramer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Jose, California, how his business evolved prior to the pandemic, why focusing more on making human to human connections is more important now than ever, and what he's got in store for his next book! Cheers!

Click here for links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/bryan-kramer

Jun 12, 2020

“Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/stories-stick-kindra-hall

Jun 11, 2020

Author Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis Gudema joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Newton, Massachusetts, his close friendship with fellow Michigan alum Tom Brady, how the pandemic has prevented Louis from playing poker in casinos, attending NBA games and Broadway musicals, and much more! Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/louis-gudema

Jun 10, 2020

Author Allan Dib returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing visionary and entrepreneur Alan Dib joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Melbourne, Australia, and more! 

Cheers!

Click here for links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/allan-dib

Jun 9, 2020

Author Matt Britton returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, new media entrepreneur, consumer trend expert, futurist and serial entrepreneur Matt Britton joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southampton, New York, and what's ahead for the traditional workplace, consumer trends, higher education, youth culture, and lots more! Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/matt-britton

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