Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott
In this episode, I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer.