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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: Page 2
Jun 8, 2020

Author Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, sales visionary Paul Cherry joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Wilmington, Delaware, what we can learn about this pandemic from history, and why questions are so powerful for success in sales, and lots more.

Cheers!

Click here for links mentioned during the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/paul-cherry

Jun 5, 2020

"The Non-Obvious Guide to Virtual Meetings and Remote Work" by Rohit Bhargava

Why do virtual meetings usually suck and how can you make yours better?

What are the five secrets to delivering a compelling virtual presentation?

How can you collaborate with people you have never met in real life?

Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic.

In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar.

Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

Enjoy the interview!

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/non-obvious-virtual-meetings-remote-work-rohit-bhargava

Jun 4, 2020

Author Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary Andy Crestodina joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, what's it's like having to cancel a live event due to the pandemic, how his ingenious book Content Chemistry came to be, his upcoming sixth edition of it, his annual blogger survey, and more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/andy-crestodina

Jun 3, 2020

Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, futurist, author, professor, inventor, keynote speaker, innovation visionary, and filmmaker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Scottsdale, Arizona, some permanent changes resulting from the pandemic, his upcoming books, why innovation is even more essential now for business survival, his Netflix documentary Fixing Healthcare, and lots more.

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/nicholas-webb

Jun 2, 2020

Author Mike Weinberg returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales, sales visionary Mike Weinberg joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in St. Louis, why he's decided to be positive (and how that is making a huge difference), what really successful salespeople are doing in this pandemic, and what he's done to drop 18 pounds!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/mike-weinberg

Jun 1, 2020

Author Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why competing on lowest price is a fast track to business failure.

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/mark-hunter

May 30, 2020

Author Nir Eyal returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life, author, lecturer, investor, and behavioral designer Nir Eyal joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about why he and his wife and daughter left New York City to "quarantine" in Singapore, why the pandemic seems to be increasing interest in his book about managing distraction, and other explanations for why we behave the way we do. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/nir-eyal

May 29, 2020

"Can You Hear Me?: How to Connect with People in a Virtual World" by Nick Morgan

Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we're often reminded that the quality of human connection we experience in many forms of virtual communication is awful. We've all felt disconnected in a video conference, frustrated that we're not getting through on the phone, upset when our email is badly misinterpreted, or anxious that we're being misunderstood.

How can we fix this? In this powerful, practical book, communication expert Nick Morgan outlines five big problems with communication in the virtual world—lack of feedback, lack of empathy, lack of control, lack of emotion, and lack of connection and commitment—and shows how to overcome them as we shift to working remotely more and more.

Morgan argues that while virtual communication will never be as rich or intuitive as a face-to-face meeting, recent research suggests that we need to learn is to consciously deliver a whole set of cues, both verbal and nonverbal, that we used to deliver unconsciously in the pre-virtual era. He guides us through this important process, providing rules for virtual feedback, an empathy assessment and virtual temperature check, tips for creating trust in a virtual context, and advice for specific digital channels such as email and text, the conference call, Skype, and more.

Whether you're an entrepreneur, an independent professional, or a manager in an organization that has more than one office or customers who aren't nearby, Can You Hear Me? is your essential communications manual for twenty-first-century work.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/can-you-hear-me-nick-morgan

May 28, 2020

Author Lee Odden returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," digital marketing visionary Lee Odden joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Minneapolis, his time in the U.S. Army, working remotely with a large team, successful B2B influencer marketing, and the pandemic's effect on internet searches. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/lee-odden

May 27, 2020

Authors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Ethan Beute and Stephen Pacinelli, co-authors of "Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience," join the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at their homes in Colorado and Pennsylvania, the renewed interest in their book about using personal video, the Philadelphia Eagles, working remotely, and the near-term outlook for live events. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/ethan-beute-stephen-pacinelli

May 26, 2020

Author Tiffani Bova returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, "Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business," sales and growth visionary Tiffani Bova joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southern California, Tahitian beer, attending high school with Barack (Barry) Obama, the history and future of sales, and the changes the pandemic is having on buying behavior. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tiffani-bova

May 25, 2020

Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails" (for the 2nd time)!

Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to talk about Tito's Vodka and his new ebook Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi-corona-marketing

May 24, 2020

Author Ian Altman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers," sales visionary Ian Altman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in his Rockville, Maryland wine cellar, his experience as a child actor in Hollywood, getting his daughter out of Columbia before it closed, and how to sell in a pandemic. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/ian-altman

May 23, 2020

Author Mark Masters returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "The Content Revolution: Telling a Better Story to Differentiate from the Competition," content marketing leader Mark Masters joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Bournemouth, England, Bournemouth A.F.C., making home brew beer, the myths and misperceptions of content marketing, and more. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/mark-masters

May 22, 2020

“Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal” by Jeb Blount

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.

Each year, sales professionals leave billions of dollars on the table because they are outgunned, outmaneuvered, and outplayed by savvy buyers, who have been schooled in the art and science of negotiation.

Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process - they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer-along with your company's growth, profits, and market valuation.  

In his new book INKED, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/inked-jeb-blount

May 21, 2020

Author Michael Brenner returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life," content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/michael-brenner

May 20, 2020

Author Jason Miller returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11," content marketing visionary Jason Miller joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in London, homeschooling, being a rock and roll photographer, the joys of film photography and why, in marketing, the more things change, the more they stay the same. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/jason-miller

May 19, 2020

Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Westport, Connecticut, his daily TV show, the best strategies for companies coping with Covid19, fried chicken, booze, and porn. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joseph-jaffe

May 18, 2020

Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business and culture transformation expert Martin Lindstrom joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Sydney, Australia, his new pocketbook "Buyology for a Coronavirus World," the effect of social media and movies on the pandemic response, and his next book. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/martin-lindstrom

May 17, 2020

Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish," content marketing expert Pamela Wilson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with her margarita-mixing, motorcycle-riding husband, why savvy marketers are focusing on their content more now, and what her next book might be about. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/pamela-wilson

 

May 16, 2020

Author Robbie Kellman Baxter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, "The Forever Transaction: How to Build a Subscription Model So Compelling," Your Customers Will Never Want to Leave, subscription marketing expert Robbie Kellman Baxter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Menlo Park, California with her husband Bob and three children, how subscription business models are weathering the pandemic, how she met her husband Bob, (a former major league baseball player), why she's creating more content than ever, and the meaning of life as a "cool mom." Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/robbie-kellman-baxter

May 15, 2020

"The Content Fuel Framework: How to Generate Unlimited Story Ideas"

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/content-fuel-framework-melanie-deziel

May 14, 2020

Author Jill Soley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss the book she co-authored with Todd Wilms, "Beyond Product: How Exceptional Founders Embrace Marketing To Create And Capture Value For Their Business," tech startup marketing maven Jill Soley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Burlingame, California with her husband and two boys, her new job, the enormous influence that Elvis has played in her (and the host's) life and the challenges of marketing in a pandemic. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jill-soley

May 13, 2020

Author Todd Caponi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results," sales visionary, keynote speaker and bestselling author Todd Caponi joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Palatine, Illinois, how he has adjusted his business offering to make him busy again, and why being transparent with buyers is the most effective approach (according to science). Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/todd-caponi

May 12, 2020

Author Deb Calvert returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss the book she co-authored with James Kouzes and Barry Posner, "Stop Selling and Start Leading: How to Make Extraordinary Sales Happen," sales visionary, international keynote speaker and bestselling author Deb Calvert joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at her rural home near Peculiar, Missouri, what the modern buyer most needs from sellers (leadership), and the mystery of Calvert whiskey. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/deb-calvert

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