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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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All Episodes
Archives
Now displaying: 2015
Dec 25, 2015

"The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional" by Steve Lubetkin and Donna Papacosta

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/the-business-of-podcasting-donna-papacosta

Dec 18, 2015

"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results" by  Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/the-challenger-customer-patrick-spenner

Dec 11, 2015

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success by Neal Schaffer

https://www.salesartillery.com/marketing-book-podcast/maximize-your-social-neal-schaeffer

Recorded 11/3/2015

Dec 4, 2015

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin

https://www.salesartillery.com/marketing-book-podcast/manipurated-daniel-lemin

Recorded 10/27/2015

Nov 27, 2015

"Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network" by Jason Treu

https://www.salesartillery.com/marketing-book-podcast/social-wealth-jason-treu

Nov 20, 2015

"Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing" by Scott Ingram

https://www.salesartillery.com/marketing-book-podcast/making-rain-with-events-scott-ingram

Nov 13, 2015

Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More by Dave Kerpen

https://www.salesartillery.com/marketing-book-podcast/likeable-social-media-dave-kerpen

Recorded 10/15/2015

Nov 6, 2015

"YouthNation: Building Remarkable Brands in a Youth-Driven Culture" by Matt Britton

https://www.salesartillery.com/marketing-book-podcast/youthnation-matt-britton

Oct 30, 2015

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

https://www.salesartillery.com/marketing-book-podcast/spin-sucks-gini-dietrich

Recorded 9/15/2015

Oct 23, 2015

"The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads" by Tom Martin

https://www.salesartillery.com/marketing-book-podcast/the-invisible-sale-tom-martin

Oct 16, 2015

"The Content Revolution: Telling a Better Story to Differentiate from the Competition" by Mark Masters

https://www.salesartillery.com/marketing-book-podcast/the-content-revolution-mark-masters

Oct 9, 2015

Shareology: How Sharing is Powering the Human Economy by Bryan Kramer

https://www.salesartillery.com/marketing-book-podcast/shareology-bryan-kramer

Recorded 8/12/2015

Oct 2, 2015

"Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting" by Matt Abrahams

https://www.salesartillery.com/marketing-book-podcast/speaking-up-without-freaking-out-matt-abrahams

Sep 25, 2015

"Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" by Lee Odden

https://www.salesartillery.com/marketing-book-podcast/optimize-lee-odden

Sep 18, 2015

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by Robbin Phillips, Greg Cordell, Geno Church, and John Moore

https://www.salesartillery.com/marketing-book-podcast/the-passion-conversation-robbin-phillips-greg-cordell-geno-church-john-moore

Recorded 6/30/2015

Sep 11, 2015

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi

Recorded 8/26/2015

Sep 4, 2015

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor

https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

Aug 28, 2015

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge

https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

Aug 21, 2015

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler

https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

Aug 7, 2015

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright

https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

Jul 31, 2015

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan

https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan

Recorded 7/22/2015

Jul 24, 2015

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller

https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

Jul 17, 2015

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan

https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

Jul 10, 2015

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky

https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

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