“Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald
Click here to read the show notes!
https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning
"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld
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https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld
"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips
"The Brain Audit: Why Customers Buy (and Why They Don't)" by Sean D'Souza
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/the-brain-audit-sean-dsouza