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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: August, 2023
Aug 28, 2023

A conversation about the current state of marketing books with Josh Bernoff.

Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.

Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. 

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

Book projects on which he has collaborated have generated over $20 million for their authors. 

Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). 

He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. 

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. 

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/state-marketing-books-josh-bernoff

Aug 25, 2023

33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott

About the Book:

Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results.

Designed for business leaders and entrepreneurs, this book provides in-depth coverage of 33 essential elements for every business podcast.

It includes in-depth coverage of 33 crucial elements for every business podcast. You'll discover:

  • How to avoid three critical strategic mistakes that can derail your podcast
  • The most effective podcast formats for business, and which ones to steer clear of
  • How to choose the right guests based on your unique business goals
  • The common rookie mistake many business owners make with podcast workflow—and how to fix it
  • Pro tips for transforming a bland office into a professional recording studio

If you're ready to create an impactful podcast that achieves your business goals, read this book and start your podcasting journey today!

About the Author:

Alastair McDermott helps “best-kept secret” experts and consultants to rapidly build authority by leveraging the power of podcasting so that they can command premium fees, cherry-pick the best projects, get off the gilded hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Alastair is an author, consultant, and business coach who hosts The Recognized Authority Podcast, The Specialization Podcast, and the Accelerating Your Authority Podcast.

He is the author of two other books, including How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts.

And, interesting fact - Alastair lives on the beautiful west coast of Ireland!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/33-ways-not-screw-up-business-podcast-alastair-mcdermott

Aug 18, 2023

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff

About the Book:

Your brain burns with a powerful idea worth sharing.

Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?

Definitely. But don’t start by piling up words.

Instead, focus on the story.

What urgent problem does your reader face? How can they solve it?

And what journey must your readers take as you guide them from confusion to understanding, action, and success?

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact.

Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

Learn how to:

  • Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories.
  • Write a first chapter that creates powerful motivation by emotionally connecting with readers.
  • Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence.
  • Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline.
  • Structure chapters that no reader can put down.
  • Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed.
  • Promote your book to maximize your sales, revenue, and influence.

Josh Bernoff’s book projects have generated over $20 million for their authors.

This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.

Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print.

You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.

About the Author:

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors.

Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto’s Globe and Mail called it “a Strunk and White for the modern knowledge worker.”

He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.

He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT.

And, interesting fact – he has appeared on 60 Minutes!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/build-better-business-book-josh-bernoff

Aug 11, 2023

The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal

About the Book:

More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative. 

Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business.

This book is an entertaining, instructive, and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. 

Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. 

The book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

About the Author:

Tas is a man of many lanyards: trainer, author, speaker, brand and communications strategist and lecturer. 

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College.

He is a global speaker and regularly reviews the papers and contributes to marketing and communications subjects on TalkTV.

His areas of expertise include storytelling, behavioral economics, insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one). 

He also runs The Guardian masterclass on “Harnessing The Power Of Storytelling” and is a Brand Ambassador for Home Grown Club in London (London’s leading business club). 

He is the author of the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications (2016),  The Inspiratorium: A Space for the Curious (2018), InCitations: Discovering A World Of Inspiration Through Quotes, Words And Expressions (2020), and The Storytelling Workbook: A Nine-Week Programme To Tell Your Story (2022).

And, interesting fact – he is a graduate of the University of Oxford (home of the Fighting Oxen)!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/insight-book-anthony-tasgal

Aug 4, 2023

Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman

About the Book:

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits.

Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

Finding and keeping quality employees is one of the greatest challenges facing businesses today.

With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, companies are struggling to build a foundation with new hires that leads to long-term commitment.

To effectively combat the hiring crisis and remain competitive, business owners and managers must design an employee experience program that begins on day one.

In Never Lose an Employee Again, Coleman offers a step-by-step playbook for creating a retention plan with long-term success.

With more than fifty proven case studies from organizations on seven continents, Coleman details how you can forge a relationship with your people during each of the eight phases of the employee journey.

For each phase, Coleman walks you through the six forms of communication integral to success (in-person, email, phone, mail, video, and even gifts) so you can better connect with your team.

 You’ll learn how to:

  • write job descriptions that attract the right candidates (and plenty of them);
  • counter the “hire’s remorse” that every employee feels (yet few businesses ever address);
  • welcome someone on their first day in a way that will leave them talking about it years later;
  • acclimate your people to get them up and running faster and more effectively;
  • re-engage your existing employees to turn them into raving fans;

 … and much more.

Never Lose an Employee Again will reshape the way you think about recruiting, hiring, onboarding, and retaining quality team members–whether you are an owner looking to hire your first few employees, an organization hoping to redefine an industry, or an enterprise that needs to keep growing on a global scale.

About the Author:

Joey Coleman helps companies keep their customers and employees.

As an award-winning international keynote speaker (he’s spoken on all seven continents), he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool.

His Wall Street Journal best-selling book, Never Lose a Customer Again (which was featured on episode 167 of The Marketing Book Podcast in 2018), offers strategies and tactics for turning one-time purchasers into lifelong customers.

Joey is a very proud graduate of Notre Dame University and is a recovering lawyer.

And, interesting facts – after law school he worked at The White House, the CIA, and the Secret Service.

Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/never-lose-employee-again-joey-coleman

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