Info

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast
2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Nov 22, 2019

Beyond Product by Jill Soley and Todd Wilms

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley

Most startups fail, even the ones with great products.



It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life.

But a great product is not enough.

A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes.

You'll discover: 

  • What marketing work needs to happen long before a product is built
  • When to bring on the first marketing hire
  • How to find great resources--even on a budget
  • What founders should focus on at each stage of their growth
  • How founders can control their exit, even if it is far in the future

"THE marketing book for non-marketers. Startups, small business owners, even product managers at larger companies, this book is for you."

0 Comments
Adding comments is not available at this time.