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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Nov 13, 2020

Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy

Need to grow revenue faster?

In Revenue Growth Engine, Darrell Amy presents a strategy to accelerate growth.

Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.

In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!

In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.

Anyone who shares responsibility for revenue will appreciate this book. 

Here’s some of what you’ll learn:

Business Owners

  • Discover a model to set aggressive and achievable growth goals
  • Achieve cross-sell goals to drive more revenue per client
  • Align sales and marketing to drive revenue growth
  • Enhance your buyer and client experiences to build loyalty

Chief Revenue Officers

  • Create scorecards to measure success
  • Get a framework to make better marketing decisions
  • Implement a periodic business review process

Sales Leaders

  • Create a target account program with 10X prospects
  • Drive multi-touch prospecting campaigns that are measurable
  • Win more deals with strategies to influence buying teams

Marketing Managers

  • Build effective messages based on the business outcomes ideal clients desire
  • Create lead management strategies to qualify sales leads
  • Develop client loyalty programs that increase cross-sell revenue

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/revenue-growth-engine-darrell-amy

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