Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
Click here for this episode's website page with the links mentioned during the interview...