Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
About the Author:
Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry.
An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others.
A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih.
He is the author of two other books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers; and The Rebel’s Guide to Email Marketing, co-authored with DJ Waldow.
Jason is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010.
And, interesting fact - his first real job (at the age of 12) was delivering newspapers, and while on his paper route he pulled someone out of a house fire, saved his life, and was later awarded the Boy Scout Medal of Heroism Award!
About the Book:
Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands.
An invaluable guidebook for marketing managers, small business owners, marketing consultants, and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.
This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for.
It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results.
Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions.
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