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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Oct 1, 2021

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch

About the Book:

It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.

Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

Introducing the Customer Success Track

The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer.

Readers will learn:

  • Why strategy must come before tactics.
  • How to narrow your focus and choose only ideal customers.
  • Why no one wants what you sell – and what they actually want.
  • How to use story and narrative as the voice of strategy.
  • How to construct the perfect customer journey.
  • How to grow your business with your customers.

This book will help readers take control of their marketing while creating ridiculously consistent business growth.

About the Author:

John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur.

He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

John’s small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others.

Seth Godin called John Jantsch the "Peter Drucker of small business tactics."

And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch

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