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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: Page 11
May 22, 2020

“Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal” by Jeb Blount

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.

Each year, sales professionals leave billions of dollars on the table because they are outgunned, outmaneuvered, and outplayed by savvy buyers, who have been schooled in the art and science of negotiation.

Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process - they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer-along with your company's growth, profits, and market valuation.  

In his new book INKED, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/inked-jeb-blount

May 21, 2020

Author Michael Brenner returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life," content marketing visionary Michael Brenner joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in the Philadelphia area, why producing helpful content has always been effective but is exponentially more effective now, and why everything that is happening now was already happening before the pandemic. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/michael-brenner

May 20, 2020

Author Jason Miller returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11," content marketing visionary Jason Miller joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in London, homeschooling, being a rock and roll photographer, the joys of film photography and why, in marketing, the more things change, the more they stay the same. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/jason-miller

May 19, 2020

Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Z.E.R.O.: Zero Paid Media as the New Marketing Model," one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Westport, Connecticut, his daily TV show, the best strategies for companies coping with Covid19, fried chicken, booze, and porn. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joseph-jaffe

May 18, 2020

Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "Small Data: The Tiny Clues That Uncover Huge Trends," world-renowned business and culture transformation expert Martin Lindstrom joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Sydney, Australia, his new pocketbook "Buyology for a Coronavirus World," the effect of social media and movies on the pandemic response, and his next book. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/martin-lindstrom

May 17, 2020

Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, "Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish," content marketing expert Pamela Wilson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with her margarita-mixing, motorcycle-riding husband, why savvy marketers are focusing on their content more now, and what her next book might be about. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/pamela-wilson

 

May 16, 2020

Author Robbie Kellman Baxter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, "The Forever Transaction: How to Build a Subscription Model So Compelling," Your Customers Will Never Want to Leave, subscription marketing expert Robbie Kellman Baxter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Menlo Park, California with her husband Bob and three children, how subscription business models are weathering the pandemic, how she met her husband Bob, (a former major league baseball player), why she's creating more content than ever, and the meaning of life as a "cool mom." Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/robbie-kellman-baxter

May 15, 2020

"The Content Fuel Framework: How to Generate Unlimited Story Ideas"

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/content-fuel-framework-melanie-deziel

May 14, 2020

Author Jill Soley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss the book she co-authored with Todd Wilms, "Beyond Product: How Exceptional Founders Embrace Marketing To Create And Capture Value For Their Business," tech startup marketing maven Jill Soley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Burlingame, California with her husband and two boys, her new job, the enormous influence that Elvis has played in her (and the host's) life and the challenges of marketing in a pandemic. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jill-soley

May 13, 2020

Author Todd Caponi returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, "The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results," sales visionary, keynote speaker and bestselling author Todd Caponi joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Palatine, Illinois, how he has adjusted his business offering to make him busy again, and why being transparent with buyers is the most effective approach (according to science). Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/todd-caponi

May 12, 2020

Author Deb Calvert returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss the book she co-authored with James Kouzes and Barry Posner, "Stop Selling and Start Leading: How to Make Extraordinary Sales Happen," sales visionary, international keynote speaker and bestselling author Deb Calvert joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at her rural home near Peculiar, Missouri, what the modern buyer most needs from sellers (leadership), and the mystery of Calvert whiskey. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/deb-calvert

May 11, 2020

Author Jay Acunzo returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, marketing visionary, keynote speaker and bestselling author Jay Acunzo joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his apartment in Boston with his wife and 18-month-old daughter, why best practices are alluring but often counterproductive, and the possible topic of his next book. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/jay-acunzo

May 10, 2020

Author Andrew Davis returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.”

Previously on The Marketing Book Podcast to discuss his book, Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy, marketing visionary, international keynote speaker and bestselling author Andrew Davis joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Florida, his earlier life as a child actor and Muppet wrangler, the future of live events and what he's doing to improve the miserably unfortunate state of webinars. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/andrew-davis

May 9, 2020

Author Robin Dreeke returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Fredericksburg, Virginia, with his wife and U.S Naval Academy midshipmen son. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/robin-dreeke

May 8, 2020

A Mind for Sales: Daily Habits and Practical Strategies for Sales Success

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter

For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance.

Everybody knows the world of sales can be tough, and it’s easy to get discouraged when the rejections start piling up, and your customers stop picking up the phone. The wrong thought patterns can start to set in, and pretty soon you aren’t making your quota and are looking through job listings on your lunch break, waiting for the axe to fall.

Mark Hunter’s own start in sales was inauspicious, to say the least. He was fired from his first two stints before he began to learn the lessons that he covers in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as when your customers call you for advice, thanking you for improving their business, and letting you know they just referred you to colleagues. The difference is simply developing mindset and momentum habits.

The good news is that you can learn how to grow a mind for sales like Hunter’s: "Today, sales is my life. It has gone way past being a job. I do not even see sales as a profession anymore; it is a lifestyle, and one I am proud to be living. I cannot imagine doing anything else."

Let A Mind for Sales inspire and prepare you to form the new thoughts and habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.

  • Feel re-energized by renewed purpose and success in your sales role by following the success cycle approach outlined in the audiobook.
  • Receive practical strategies on how to change your mindset and succeed in sales.
  • Learn the daily habits needed to maximize productivity and make hitting the ground running strategy number one.
  • Gain real-world insights from Hunter’s vast experience as a highly successful sales professional and sales coach.
May 7, 2020

Author James Muir returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails.”

Previously on The Marketing Book Podcast to discuss his book, The Perfect Close: The Secret To Closing Sales, sales visionary, keynote speaker and bestselling author James Muir joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined at his home in Herriman, Utah, and what salespeople need to do to sell in a virtual environment, which will make them better at sales in any situation (whether in a pandemic or not). Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/james-muir

May 6, 2020

Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser, marketing and transformation visionary, keynote speaker and bestselling author Tara-Nicholle Nelson joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakland, California, new research she has fielded on consumer attitudes toward the pandemic and quarantine, and how the power of understanding your customers' desire for transformation can lead to enormous success. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tara-nicholle-nelson

 

May 5, 2020

Author Rohit Bhargava returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Last on The Marketing Book Podcast to discuss his book, Non-Obvious Megatrends: How to See What Others Miss and Predict the Future, innovation and marketing expert, bestselling author and international keynote speaker Rohit Bhargava joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Oakton, Virginia, the future of live events, and his latest book, The Non-Obvious Guide to Virtual Meetings & Remote Work. Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/rohit-bhargava

May 4, 2020

Last on The Marketing Book Podcast to discuss her book, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the Pacific northwest with her husband, dogs and cat, how buyer motivations have changed dramatically in a remarkably short time and what to do about it. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/adele-revella

May 3, 2020

Last on The Marketing Book Podcast to discuss his book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth, expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on his farm in east Tennessee, the impact of the pandemic on businesses, and his next book. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/david-c-baker

May 2, 2020

Recently on The Marketing Book Podcast to discuss his book, The Creative Curve: How to Develop the Right Idea, at the Right Time, creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Washington, DC, moving to New York City, his externally-imposed writing sabbatical and life with his Corgi, Maven. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/allen-gannett

May 1, 2020

The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave 

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target

More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it.

Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.

You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.

With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Apr 30, 2020

Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer

Apr 29, 2020

Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson

Apr 28, 2020

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

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