Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu
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https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker
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https://www.salesartillery.com/marketing-book-podcast/creating-signature-stories-david-aaker
Rise of the Revenue Marketer by Debbie Qaqish
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https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall
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https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall
"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber
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https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber
“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava
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https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava
"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones
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https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
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https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin
"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn
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https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn
"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard
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https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes
"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman
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https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman
"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer
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https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer
"The Perfect Close: The Secret To Closing Sales" by James Muir
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https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir
"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker
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https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker
"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier
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https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier
"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten
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https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten
"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne
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https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne
"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark
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https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark
"The New Way to Market for Manufacturing: Innovation That Grows Your Business" by Bruce McDuffee
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https://www.salesartillery.com/marketing-book-podcast/New-Way-Market-Manufacturing-Bruce-McDuffee
"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne
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https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne
"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler
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https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler
"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik
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https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik
"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose
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https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi
"The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines" by Ryan Holmes
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https://www.salesartillery.com/marketing-book-podcast/4-Billion-Dollar-Tweet-Ryan-Holmes
"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams
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https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg