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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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All Episodes
Archives
Now displaying: Page 18
Sep 8, 2017

"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi

Aug 25, 2017

"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg

Aug 18, 2017

"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott

Jul 28, 2017

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest

Jul 21, 2017

Perennial Seller: The Art of Making and Marketing Work that Lasts by Ryan Holiday

https://www.salesartillery.com/marketing-book-podcast/Perennial-Seller-Ryan-Holiday

Recorded 7/12/2017

Jul 14, 2017

"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/ultimate-start-up-guide-tom-hogan

Jul 7, 2017

"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White

Jun 9, 2017

Hunch: Turn Your Everyday Insights Into The Next Big Thing by Bernadette Jiwa

https://www.salesartillery.com/marketing-book-podcast/hunch-bernadette-jiwa

Recorded 5/16/2017

Jun 2, 2017

"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming

May 26, 2017

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

May 12, 2017

"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman

May 5, 2017

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis

Apr 28, 2017

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall

Apr 21, 2017

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

Apr 14, 2017

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz

Mar 24, 2017

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

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