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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: Page 19
Apr 21, 2017

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

Apr 14, 2017

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz

Mar 24, 2017

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

Mar 17, 2017

"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler

Mar 10, 2017

“KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer

Mar 3, 2017

"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno

Feb 24, 2017

"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks

Feb 17, 2017

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta

Feb 10, 2017

"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky

Feb 3, 2017

"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders

Jan 27, 2017

"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson

Jan 20, 2017

“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan

Jan 6, 2017

"Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future" by Rohit Bhargava

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Non-Obvious-2017-Rohit-Bhargava

Dec 30, 2016

"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age" by Shama Hyder

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Momentum-Shama-Hyder

Dec 23, 2016

"Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing" by Shane Atchison and Jason Burby

 

Click here to view show notes!

https://www.salesartillery.com/marketing-book-podcast/Does-It-Work-Jason-Burby

Dec 9, 2016

"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler

Nov 25, 2016

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald

Click here to read the show notes!

https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning 

Nov 18, 2016

"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld

Nov 11, 2016

"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips

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