A conversation about the current state of marketing books with Josh Bernoff.
Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.
Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.
He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.
Book projects on which he has collaborated have generated over $20 million for their authors.
Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016).
He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.
He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.
Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.
Click here for this episode's website page with the links mentioned during the interview...