"Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/invisible-influence-jonah-berger
"Ego Is the Enemy" by Ryan Holiday
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/ego-is-the-enemy-ryan-holiday
"Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" by Eric Siegel
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https://www.salesartillery.com/marketing-book-podcast/predictive-analytics-eric-siegel
"Marketers Are From Mars, Consumers Are From New Jersey" by Bob Hoffman
Click here to view the show notes!
https://www.salesartillery.com/marketing-book-podcast/marketers-are-from-mars-bob-hoffman