"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

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https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin

"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn

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https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn

"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard

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https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes

"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman

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https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman