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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: October, 2023
Oct 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon

About the Book:

Are you struggling to create memorable and valuable experiences for your customers? 

Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon. 

In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience.

Inside this book, you'll:

  • Discover how to create life-changing experiences that leave a lasting impact on your audience.
  • Learn how to minimize five common negative forces that can detract from any event.
  • Find out how to craft meaningful moments tailored to any audience you are targeting.
  • Master the event planning strategies and actions that make the greatest impact.
  • Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired

With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience. 

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. 

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted.

With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers. 

Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served. 

About the Author:

Have you ever experienced an event that was so incredible it felt like time had stopped? 

With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.  

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” 

And, interesting fact -  he is a divinity school graduate and a jazz saxophonist!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/unforgettable-phil-mershon

 

Oct 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer

About the Book:

Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.

Using real examples from his career, Bruce offers actionable insights on how to:

  • Target the right buyers
  • Spotlight their Big Problem
  • Help them envision their Desired Outcome
  • Show how your Big Solution will deliver the Desired Outcome
  • Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
  • Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives.

With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution.

About the Author:

Bruce Scheer is an author, international keynote speaker, and the CEO of InspireYourBuyers.com.

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world.

He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.

And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/inspire-buyers-bruce-scheer

Oct 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from.

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact.

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way.

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact.

What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe. 

Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

About the Author:

Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. 

She previously led Microsoft's global learning and thought leadership programs and is an award-winning former journalist. 

Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal, and AdWeek.

She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named "The Most Influential PPC Expert in the World" by PPC Hero.

And, interesting fact - she speaks six languages and has never seen a Star Wars movie!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/high-impact-content-marketing-purna-virji   

Oct 6, 2023

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff

About the Book:

Is it possible to grab an audience’s attention in this noisy, confusing world? 

According to Steven Woodruff, the solution can be summed up in a word: clarity.

Clarity-fueled communication is the practice of using the fewest words to make the biggest impact. 

The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.

From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. 

The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

About the Author:

Steve Woodruff is known as the King of Clarity. 

He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. 

Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively. 

That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved.

He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking. 

And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/point-steve-woodruff

 

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