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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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All Episodes
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Now displaying: 2017
Jul 7, 2017

"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White

Jun 2, 2017

"The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions" by Noah Fleming

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Customer-Loyalty-Loop-Noah-Fleming

May 26, 2017

"Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions" by Simon Kelly, Paul Johnston, and Stacey Danheiser

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Value-ology-Simon-Kelly

May 12, 2017

"The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media" by Barry Feldman and Seth Price

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/road-to-recognition-barry-feldman

May 5, 2017

"Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by John Hall and Morgan Brown

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/hacking-growth-sean-ellis

Apr 28, 2017

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/top-of-mind-john-hall

Apr 21, 2017

The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/The-Transformational-Consumer-Tara-Nicholle-Nelson

Apr 14, 2017

"Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing's Influence on Pipeline Growth and Closed Deals" by Matt Heinz

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Full-Funnel-Marketing-Matt-Heinz

Mar 24, 2017

"Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal" by Jeb Blount

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Sales-EQ-Jeb-Blount

Mar 17, 2017

"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline" by Marylou Tyler and Jeremey Donovan

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Predictable-Prospecting-Marylou-Tyler

Mar 10, 2017

“KNOWN: The handbook for building and unleashing your personal brand in the digital age" by Mark Schaefer

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/KNOWN-Mark-Schaefer

Mar 3, 2017

"Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change" by Frank Sesno

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Ask-More-Frank-Sesno

Feb 24, 2017

"Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer" by Jamie Shanks

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/social-selling-mastery-jamie-shanks

Feb 17, 2017

"The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value" by Thomas Barta and Patrick Barwise

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/12-powers-marketing-leader-thomas-barta

Feb 10, 2017

"Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements" by Ken Rutsky

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/launching-to-leading-ken-rutsky

Feb 3, 2017

"Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges" by Tim Sanders

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Dealstorming-Tim-Sanders

Jan 27, 2017

"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/master-content-marketing-pamela-wilson

Jan 20, 2017

“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/they-ask-you-answer-marcus-sheridan

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