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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Oct 16, 2020

Standout Virtual Events: How to Create an Experience That Your Audience Will Love by David Meerman Scott and Michelle Manafy

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible.

In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works.

Here, they offer concise, practical guidance you can quickly put into practice, including:

  • Making Connections in a Socially Distant World
  • Understanding the Purpose of Running a Virtual Event
  • Critical Differences Between In-Person and Virtual Events
  • Building Audience Interaction
  • Six Key Benefits of Hosting Virtual Events
  • Format, Features, and Platform Considerations
  • Speaker Preparation for Virtual Events
  • The Business of Virtual Events
  • The Cost of Producing a Virtual Event
  • How To Run A Great Virtual Event

Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/standout-virtual-events-david-meerman-scott

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