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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: Page 1
Nov 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm

ABOUT THE BOOK:

Do you struggle to connect with your customers on a personal level?

Do you want to stand out in a very competitive market?

Or do you want to accelerate your sales career?

The StorySelling Method will teach you how to tell powerful stories that actually work in sales!

No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.

The methods within this book are simple, authentic, and effective.

Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.

What to expect from The StorySelling Method:

In this step-by-step guide on everyday business storytelling, you’ll learn how to:

  • Turn any moment (even the most boring one) into a captivating story
  • Find, craft, and deliver the five fundamental story types that will yield the best results
  • Build the confidence to share a story at any opportunity
  • Weave stories into any sales conversation naturally and authentically
  • Make storytelling an essential part of your communication

These storytelling tactics and techniques will help you:

  • Leave magical first impressions
  • Become your clients’ trusted advisor
  • Communicate the value you’re bringing to the table
  • Overcome any sales resistance
  • Inspire, motivate, and positively influence anyone around you

Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers.

ABOUT THE AUTHOR:

Philipp Humm is on a mission to help people discover the storyteller within each of us.

He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

His clients include Google, Visa, and Oracle, to name-drop a few. 

Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone. 

He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. 

His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization.

And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.”

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/storyselling-method-philipp-humm

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