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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: February, 2022
Feb 25, 2022

How Not to Suck At Marketing by Jeff Perkins

About the Book:

If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world.

Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all.

Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge.

But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape.

Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to:

  • Create a focused marketing program that drives results
  • Collaborate effectively with the key stakeholders
  • Assemble a high-performing marketing team
  • Define and nurture your company (and personal) brand
  • Build a focused career and find the right job for you

Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

About the Author:

With over 20 years of marketing experience, Jeff Perkins is a self-described marketing geek who frequently contributes to several marketing publications, speaks at lots of industry events, and has won numerous awards such as the Atlanta Business Chronicle’s MAX Award for marketing excellence and the Technology Association of Georgia’s Award for Marketing Executive of the Year.

Jeff is currently CEO at ParkMobile, but he started his career grinding it out in the NYC ad industry. His experiences range from traditional to digital, B2C to B2B, and agency-side to client-side.

And, interesting facts - he’s native of southern New Jersey, is a big fan of the Philadelphia Eagles and Bruce Springsteen (whom he has seen perform over 30 times)!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/not-suck-marketing-jeff-perkins

Feb 18, 2022

Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne

About the Book:

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School.

In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.

Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead.

But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them?

You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps.

In Converted, you will learn how to:

  • Understand the full value of each relationship
  • Engage in an ongoing conversation with your best customers
  • Ask the right questions so you can anticipate your customers’ needs
  • Find more great customers

A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

About the Author:

Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams.

A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.” 

As Google’s Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue.

Immensely proud of the degrees he’s earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania.

And, interesting fact – despite the topic of the book, he does not have a quantitative background!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/converted-neil-hoyne

Feb 11, 2022

The Next CMO: A Guide to Operational Marketing Excellence by Peter Mahoney, Scott Todaro, and Dan Faulkner

About the Book:

The world is changing and so is the marketing profession.

CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals.

This book provides a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI.

This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

About the Author:

Peter Mahoney is the founder and CEO of Plannuh, the AI-driven marketing planning, and budget platform.

Peter has degrees in Physics and Computer Science, and then showed up in the wrong room one day and ended up in marketing.

In his 30+ year career, Peter has built products and led marketing for startups and for multi-billion dollar public companies, including voice and AI innovator Nuance, where he was the chief marketing officer.

And, interesting fact - he is a graduate of the oldest existing school in the United States, the Boston Latin School, founded in 1635.  

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/next-cmo-peter-mahoney

Feb 4, 2022

Find Your Yellow Tux: How to Be Successful by Standing Out by Jesse Cole

About the Book:

Stop standing still. Start standing out.

Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in.

The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you.

To stand out, take whatever you think is normal, and do the exact opposite.

In Find Your Yellow Tux, Jesse Cole, an in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected.

Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck, Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond.

The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.

About the Author:

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas baseball team.

His team has welcomed more than one million fans to their ballpark and has been featured on MSNBC, CNN, ESPN, and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Business of the Year, and won the Coastal Plain League Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest-growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

And, interesting facts: Jesse proposed to his wife Emily while wearing a yellow tux in front of a sold-out crowd. She said Yes! The two later married at their stadium.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/find-yellow-tux-jesse-cole

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