The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast









All Episodes
Now displaying: Page 2
Jun 16, 2023

Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage by Allen Adamson

About the Book:

Among today’s most successful businesses are those that have significantly transformed our daily routines. 

This focus on the consumer experience, not solely on the product, has enabled them to drive remarkable growth and customer loyalty and, in many cases, to create totally new marketplace categories.

Seeing the How invites you to reimagine your brand, company, or idea through the lens of consumer experience. 

It gives today’s disruptors a path to offering consumers a new and better way to do what they do, clearly demonstrating how to see opportunities, and how to seize them to great advantage. 

Two years ago, Zoom was unknown to most, six years ago, Netflix was a DVD delivery service. 

We ride in Ubers and stay with our families in Airbnb homes.

We share Spotify playlists, refresh our closets with Bonobos, and pamper our pets with Chewy. 

We set up meetings with Calendly and pay bills with Venmo. 

The speed with which these disruptions to how we do things, and the enormous profits that come with changing daily routines, is breakneck and only points the way for other industries to carve out market dominance. 

Seeing the How combines data-driven research on consumer behavior, behavioral psychology, marketing analysis, and storytelling to provide a framework to help identify the methods by which business leaders can make these experience disruptions possible. 

Allen P. Adamson, an expert in branding, experience creation, and innovation strategy offers businesses a step-by-step guide to breaking into the market based on the tactics of the biggest experience disruptors, including Netflix, Apple, Warby Parker, and Stitch Fix. 

These businesses speak to market segments and consumers that are diverse and far-flung. What they share is the extent to which they are experience disruptors. Their successes derive from their ability to make the stuff of daily life different, better, and easier. 

Successful experience disruption is the de facto new competitive advantage across all categories. 

With Seeing the How you’ll have the strategy necessary to bring your disruption to life, command market segments, and cultivate consumer loyalty.

About the Author:

For more than 30 years Allen Adamson has helped launch, nurture, and reinvent brands, ranging from startups to nonprofits, to companies known worldwide, in categories including packaged goods, technology, healthcare, financial services, hospitality, and entertainment.  

His philosophy, substantiated time and again, is that a successful brand stands for something that is both different and relevant - and simple for consumers to understand.

A noted industry expert in all disciplines of branding, Allen has worked on the agency side for several iconic firms including Ogilvy & Mather and DMB&B, and on the client side for Unilever. 

He was chairman of Landor Associates, a global brand consultancy where, under his leadership, the company worked with brands including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, Procter & Gamble, Sony, and Verizon.

Allen's four previous books are Brand Simple: How The Best Brands Keep It Simple And Succeed; Brand Digital: Simple Ways Top Brands Succeed In The Digital World; The Edge: 50 Tips From Brands That Lead; and Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World, (which was featured on The Marketing Book Podcast on episode 163 in 2018). Allen has also written a column on branding for Forbes for 20 years.

Allen is now co-founder and managing partner of Metaphorce, a consultancy that takes a disruptive, multidisciplinary approach to marketing challenges. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business, where he earned his MBA.

And, interesting fact: he originally wanted to be a filmmaker!

Click here for this episode's website page with the links mentioned during the interview... 

Jun 9, 2023

The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White

About the Book:

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. 

In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. 

Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. 

It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

About the Author:
Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.

He is the author of two other books, The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies (featured on episode 316 of The Marketing Book Podcast in 2021), and The Soft Skills Book: The Key Difference To Becoming Highly Effective And Valued.

Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies.

As a brand and communications expert, he has advised famous, billion-dollar brands on how to thrive, and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries.

And, interesting fact: he lives near Stratford-upon-Avon, the birthplace of William Shakespeare!

Click here for this episode's website page with the links mentioned during the interview...

Jun 2, 2023

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort by Bill Price and David Jaffe

About the Book:

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons.

This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. 

Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. 

This simplicity for the customer is what Price and Jaffe call frictionless.

The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. 

The approach provides a radically different way for the whole business to focus on the customer experience. 

It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction.

Lower friction innovators are disrupting established businesses in every industry.

This detailed guide shows how any business—from start-ups to major multinational corporations—can remove friction. 

Being frictionless has become a strategic necessity, and now this strategy is available to any organization.

About the Author:

Bill Price is a keynote speaker, graduate-shool instructor in marketing and global business management, board member, and the co-author of The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs (2008) and Your Customer Rules!: Delivering the Me2B Experiences That Today's Customers Demand (2014). 

He is the founder and president of Driva Solutions based in Bellevue, Washington whose tagline is “Creating and sustaining highly effective customer contact strategies and operations, locally and globally.” 

Bill started his career with McKinsey & Company in its San Francisco and Stockholm offices, serving global clients and working on what turned into the book In Search Of Excellence

He was later the CFO and COO at an early-stage interactive voice response company that was later acquired by the telecommunications company MCI. He then built MCI Call Center Services’ automation, consulting, and agent outsourcing business and was later named one of the first Call Center Pioneers by CRM magazine.

In 1999, Bill joined Amazon as the company's first worldwide VP of customer service, working closely with Jeff Bezos and his other direct reports to create what has become one of the most successful customer experience companies in the world.

Bill is a graduate of Dartmouth College and the Stanford Graduate School of Business.

And, interesting fact - he is a veteran of the United States Navy!

Click here for this episode's website page with the links mentioned during the interview...

May 26, 2023

Email Marketing Rules: 184 Best Practices to Optimize the Subscriber Experience and Drive Business Success by Chad S. White

About the Book:

The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. 

Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.

Volume 1 of Email Marketing Rules discusses 184 best practices that help you…

  • Build productive, safe email lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Create relevant messages with subject lines that draw in subscribers while avoiding “opener’s remorse” and designs that focus subscribers on taking action
  • Craft high-performance triggered emails, including welcome programs that set you up for long-term success
  • Effectively plan and produce emails with workflows that allow you to seize opportunities and avoid errors
  • And much more, including understanding the law, optimizing email frequency, using the best landing pages, and doing A/B testing

Volume 2 of Email Marketing Rules discusses strategic frameworks that help you…

  • Understand the channel’s unique quirks, including the strengths and limitations that come from email marketing being granted media (not owned media)
  • Grow your audience while safeguarding your email deliverability and following the law
  • Collect and use subscriber data to create personalized, segmented, and automated campaigns that connect with subscribers and avoid being creepy
  • Measure program success effectively by using each metric appropriately and improving channel attribution accuracy
  • Steadily improve your email marketing program through minimum viable launches, incremental improvements, testing, and innovation nurturing
  • And much more, including 6 extensive checklists for auditing and optimizing your targeting, acquisition sources, cross-channel synergies, and more

About the Author:

Chad S. White is the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles about email and digital marketing. 

He has served as the lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. 

A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age

He is a past recipient of the Association of National Advertiser’s Email Marketer Thought Leader of the Year. 

And, interesting fact - he is a graduate of Texas A&M University!

Click here for this episode's website page with the links mentioned during the interview...

May 19, 2023

The Future Normal: How We Will Live, Work and Thrive in the Next Decade by Rohit Bhargava and Henry Coutinho-Mason

About the Book:

This is a handbook for visionaries.

Making outlandish predictions about the future is easy. Predicting the future normal is far harder.

For the past decade, Rohit Bhargava and Henry Coutinho-Mason have been on the front lines of exploring the global forces shaping our future normal through their work independently leading two of the most successful trend consultancies in the world: TrendWatching and the Non-Obvious Company.

From donning full-body haptic suits to sampling cultivated meat, their work has taken them into cutting-edge labs, private testing facilities, and invite-only showcases across the world.

Now for the first time, they are teaming up to share a uniquely eye-opening vision of the future unlike any other.

Across thirty fast-moving chapters, The Future Normal spotlights dozens of ideas and instigators who are changing the world.

From biophilic skyscrapers to generative AI, these stories offer an optimistic yet deeply human view of the next decade.

Along the way, they also tackle some of the biggest ethical and societal questions raised by all this progress.

In this book, you’ll read about the ideas and instigators that are bringing about new ways to satisfy our fundamental needs and wants, changing not just their industries but also transforming our wider culture and society.

These are the stories of the future normal, and they are coming sooner than you think.

For anyone looking to get ready, this book will empower you to seize the opportunities that lie ahead in this crucial decade.

About the Author:

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. 

He is the 3-time WSJ bestselling author of nine books on marketing, innovation, diversity, and trends including his #1 bestseller Non-Obvious Megatrends. Rohit has been invited to keynote events in 32 countries around the world. 

His insights have been used by the World Bank, NASA, Intel, Disney, Colgate, Coca-Cola, Under Armour, American Express, and hundreds of other organizations to win the future. 

Earlier in his career Rohit spent 15 years in leadership roles at two renowned ad agencies: Leo Burnett and Ogilvy.

And, interesting facts - He is a lifelong fan of anything having to do with the Olympics (he’s been to five so far, was sad to miss Tokyo, but is really looking forward to Paris 2024!) and more significantly, he is now a member of a VERY exclusive club – The Marketing Book Podcast 7-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

May 12, 2023

Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi, and Jacky Mussry

About the Book:

An eye-opening discussion of the future of marketing, from four of the leading minds in the field

In Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. 

In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also considers the effect of digital connectivity on consumers and companies everywhere. 

This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.

The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form.

The book also includes:

A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity

Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030

Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors

The latest publication from some of the foremost minds in marketing―and in business, generally―Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

About the Author:

Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor Of International Marketing. 

He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing," author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022).

The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a Ph.D. in economics from MIT.

Philip has an incredible international presence - his books have been translated into more than 25 languages, and he regularly speaks on the international circuit.

Click here for this episode's website page with the links mentioned during the interview... 

May 5, 2023

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper

About the Book:

From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations’ marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to.

In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:

  • New content models, structures, and opportunities
  • Content entrepreneurship, content mergers, and acquisitions
  • Subscriptions and audience building
  • Team structure, the importance of community, DAOs, and creator networks
  • Content options, NFTs, and discord servers
  • Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers.

It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

About the Author:

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.”

In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.

He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose.

His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states.

And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

Apr 28, 2023

Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema

About the Book:

Do you want to accelerate the growth of your B2B company?

In Bullseye Marketing, you’ll learn how to develop, launch, and scale a successful marketing program for your B2B company.

Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition.

The first edition was named One of the Best Marketing Books of All Time by Book Authority.

I have written a new foreword in which I say,

“Over the past decade-plus, for my Marketing Book Podcast I’ve read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema’s original Bullseye Marketing is one of my favorites. This new edition is even better.”

At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster.

 Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns. 

While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company’s brand and its mental availability to optimize long-term business growth. 

He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies.

The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies.

About the Author:

Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community. 

Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies.

For several years, Louis was the head of the executive committee for Boston’s Sales and Marketing Innovators professional association.

Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy.

And if that's not enough, he also ghostwrites and co-writes business and marketing books.

And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos! 

Click here for this episode's website page with the links mentioned during the interview... 

Apr 21, 2023

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham

About the Book:

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance 

Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since.

Now she reveals the winning framework she uses to transform markets and industries.

Get to Aha! shows how to establish the kind of foundation world-class brands are built on.

Too many business leaders fail to ask the most basic questions about their company―Who are we? And why do we matter?―before they leap right into branding.

Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). 

There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. 

A company’s DNA is the key to achieving this and with it, a competitive advantage.

Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market.

But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.

Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology.

It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement―a rational, factual statement about your company’s role and relevance.

Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.

Trust Andy. Steve Jobs did.

About the Author:

An entrepreneur at the forefront of marketing, branding, positioning, and communicating “the next big thing,” Andy Cunningham has played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, and software as a service. 

Andy came to Silicon Valley in 1983 to work for Regis McKenna and help Steve Jobs launch Macintosh. 

She is the founder and president of Cunningham Collective, a marketing strategy firm that has worked with companies in a variety of markets, such as artificial intelligence, cannabis, crypto, information technology, big data, cloud, gaming, mobile apps, search, semiconductors, and virtual reality. 

She has taught marketing classes at several universities including Harvard Business School, New York University, Northwestern University, Stanford University, and the University of Southern California. Andy is a graduate of Northwestern University. 

And, interesting fact - she and her husband Rand split their time between an old wooden boat in Sausalito, California, and the Alpine Airpark in Alpine, Wyoming. 

Click here for this episode's website page with the links mentioned during the interview... 

Apr 14, 2023

Leading Growth: The Proven Formula for Consistently Increasing Revenue by Anthony Iannarino

About the Book:

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team.

In the book, you’ll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making.

You’ll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

The author also presents:

  • Strategies to help salespeople create and win new opportunities for revenue growth
  • Ways to grow revenue when you’re required to deal with a “task force” or team of decision-makers who seem bent on preventing any kind of meaningful change
  • Methods for shortening an ever-lengthening sales cycle

An indispensable resource for salespeople and sales leaders at every level of organizations, Leading Growth will also earn a place on the bookshelves of consultants, coaches, and other professionals who serve revenue- and growth-oriented firms as they seek to expand.

About the Author:

Anthony Iannarion is a reader, writer, author, speaker, entrepreneur, sales leader, and trainer.

He has written and published a daily post every day since December 28, 2009, amassing over 4,600 posts on sales, success, leadership, and productivity. The main thrust of his work is in human effectiveness. 

His previous books are: 

  • The Only Sales Guide You'll Ever Need
  • The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
  • Eat Their Lunch: Winning Customers Away from Your Competition
  • Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

His books have been translated into 18 languages. 

And, interesting fact - after high school he moved from Ohio to LA where he was the lead singer in a hair metal band, and where he was at least once mistaken for the lead singer of The Red Hot Chili peppers, Anthony Kiedis! (He later graduated from college and law school.)

Click here for this episode's website page with the links mentioned during the interview... 

Apr 7, 2023

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies by Christina Inge

About the Book:

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing builds your brand, and develops product strategies.

Many brands talk about creating a marketing strategy powered by data, analytics, and metrics.

Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. 

Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. 

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy that leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands, and creates data-driven product strategies.

Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure, and ethical way. 

Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

About the Author:

Christina Inge is the founder and CEO of Thoughtlight, a tech consulting company that specializes in digital marketing and analytics strategies.

She has worked with well-established brands such as Nissan, The Smithsonian, and Pegasystems, as well as a range of startups and nonprofits.

Based in Boston, Massachusetts, she is a member of the Massachusetts Technology Leadership Council and has served on the board of the American Marketing Association Boston.

An instructor at Harvard University Extension School and Northeastern University College of Professional Studies, she is a frequent and sought-after speaker and has been published in numerous industry publications

And, interesting fact – she is also a quilt maker!

Click here for this episode's website page with the links mentioned during the interview... 

Mar 31, 2023

Primal Storytelling: Marketing for Humans by Anthony Butler

About the Book:

“I woke up to my mother’s screams”

These are the first words of Anthony Butler’s Primal Storytelling.

From a fire in Montana to the streets of Fallujah, Iraq, to the war for attention among 1.5 billion websites globally, Butler proves time and again that stories are the most effective way to capture human attention.

Two years into running his own digital agency, Butler was stunned when a new client left. The work was good, they said, but the results weren’t consistent. So Butler set out to fix it—to design a reliable digital marketing system that would always come out ahead.

The result is an approach that combines evolutionary psychology with age-old story techniques to create high-performing digital content that cuts through the noise. 

Whether you’re competing for local foot traffic or global downloads, Primal Storytelling will help you forge authentic connections with your audience, improve your brand performance in social media and SEO, and supercharge your content results.

About the Author:

Anthony Butler is the founder of the digital marketing agency Can-Do Ideas and the creator of the Primal Storytelling content system. 

An expert in brand storytelling and digital marketing, Anthony graduated from the United States Military Academy at West Point and the US Army Ranger School. 

He is a combat veteran who commanded an infantry company in Iraq during the invasion of Baghdad. 

And, interesting fact – he is a Brazilian Jiu-Jitsu blackbelt!

Click here for this episode's website page with the links mentioned during the interview...

Mar 24, 2023

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

About the Book:

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  • Why perception is the truth and how to shape people’s perceptions
  • Why we relate to antiheroes, villains, and saviors
  • How brands can reassure consumers about their past, present, and future
  • How to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

About the Author:

Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies. 

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications. 

He earned an MBA in marketing and a doctorate in consumer psychology.

And, interesting fact – he’s originally from France!

Click here for this episode's website page with the links mentioned during the interview...

Mar 17, 2023

Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Andy Milligan and Simon Bailey

About the Book:

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant...

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena.

From the belief that developing brands is nothing more than fiddling with logos to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right - these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Branding uses up-to-date case studies and witty examples to debunk these popular misconceptions and replaces them with the reality of what it's really like to work in the world of branding.

Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Author:

Andy Milligan is a leading international brand and business consultant and is acknowledged as an expert in all areas of brand development.

He advises CEOs and senior management teams, on strategies for developing and exploiting brands and growing their business.

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure, and pharmaceuticals. 

He has directed significant programs in Japan, South Korea, Singapore, the USA, and Europe. Clients he has worked with include Nissan, World Wildlife Fund, McLaren, Barclays, Unilever, Thai Airways, and FIFA.

Andy is a regular speaker at conferences internationally and has made frequent appearances in the media, including on BBC, Sky, and CNN. 

He has published six other best-selling books: See, Feel, Think Do, which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand; Uncommon Practice which examines the link between great brands and their corporate cultures; Don’t Mess With the Logo which is a straight-talking guide to brand building and BOLD, voted ‘Management e-book of the Year’, which reveals the practices that make great brands stand out, and turn customers into fans. 

Andy’s last book, On Purpose, is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.

And, interesting fact – after graduating from Oxford, he was trained to be an actor!

Click here for this episode's website page with the links mentioned during the interview...

Mar 10, 2023

Magic Words: What To Say To Get Your Way by Jonah Berger

About the Book:

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

About the Author:

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. 

He has published dozens of articles in top-tier academic journals, teaches Wharton’s highest-rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review

Over a million copies of his three previous books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world.

And, interesting fact – one of his very first jobs was as the Easter bunny at the mall!

Click here for this episode's website page with the links mentioned during the interview...

Mar 3, 2023

Social Selling: Techniques to Influence Buyers and Changemakers by Tim Hughes

About the Book:

Understand how to reach and engage with the modern buyer using this bestseller.

Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage, and market share through social networks.

Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. 

Featuring checklists, tips, and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.

Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. 

It will be accompanied by a new introductory chapter, and two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. 

Written by a thought leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors, and social media executives who want to embrace the power of social selling in their organizations.

About the Author:

Timothy Hughes is co-founder and CEO of the global social selling company DLA Ignite.

He was listed as one of the top eight sales experts to follow globally by LinkedIn and has been ranked as one of the most influential people in social selling by Onalytica.

He is also the co-author of Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing which was featured on episode 218 of The Marketing Book Podcast in 2019.

And, interesting fact – his undergraduate degree was in electrical engineering!

Click here for this episode's website page with the links mentioned during the interview...

Feb 24, 2023

Trust Signals: Brand Building in a Post-Truth World by Scott Baradell

About the Book:

What is a trust signal?

Let’s say you’re interested in a book you aren’t familiar with—this book, for example.

Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

  • An accomplished and relevant biography
  • Glowing praise from well-known people on the cover
  • Five-star reviews on Amazon
  • Acclaim on social media by people you follow
  • Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another’s trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today’s post-truth world—where trust is the most precious commodity of all.

About the Author:

Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. 

Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022.

In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today’s post-truth world. The blog inspired and culminates in this book.

Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist.

And, interesting fact – during a visit to Japan, his tour bus was attacked by snow monkeys, but somehow he made it out alive!

Click here for this episode's website page with the links mentioned during the interview...

Feb 17, 2023

Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak

About the Book:

What if your customers love your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands.

Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning  – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of super fandom.

About the Author:

Brittany Hodak is an award-winning entrepreneur, speaker, and author who has delivered keynotes around the world to organizations including American Express and the United Nations. 

She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and Fox; and she has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton.

Entrepreneur magazine calls her " the expert at creating loyal fans for your brand.”

And, interesting fact –  her first job was as a radio station mascot!

Click here for this episode's website page with the links mentioned during the interview...

Feb 10, 2023

The Martech Handbook: Build a Technology Stack to Attract and Retain Customers by Darrell Alfonso

About the Book:

Increase customer attraction, acquisition, and retention by using technology to create seamless, effective, and joined-up marketing.

It can be hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. 

The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation, and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together.

This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget, measurement, monitoring, and governance. 

Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. 

This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

About the Author:

Darrell Alfonso is an award-winning marketer and Martech thought leader. He has consulted for leading companies such as GE, AT&T, and Abbot Laboratories, helping them achieve astounding business results through the strategic use of marketing technology. 

Darrell launched the industry’s first professional certification in marketing operations and has trained hundreds of marketing professionals worldwide. 

Darrell was named one of the top 50 marketers in the US by Propolis and is an international keynote speaker who spoke in London, Dubai, and San Francisco in 2022. 

Darrell spent nearly four years leading marketing operations at Amazon Web Services before starting his current role as Director of Marketing Strategy and Operations at, the world’s number one job site. 

Darrell is a top LinkedIn content creator where he writes weekly Martech and marketing operations tips for his more than 40,000 followers. 

And, interesting fact – he enjoys binging on Netflix shows with his wife Janet, and their Pomeranian dog, Stella.

Click here for this episode's website page with the links mentioned during the interview...

Feb 3, 2023

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by Mindy Weinstein

About the Book:

Drive revenue and grow your business by using the powerful concept of scarcity

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. 

It's also the explanation for why, in the mid-1990s, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. 

Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. 

As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision-making, and how, used correctly and ethically, it can influence the people who buy your products or services.

In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply-related, demand-related, time-related, or limited edition―affect our brains. 

You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.

For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.

About the Author:

Dr. Mindy Weinstein is the founder and CEO of the digital marketing firm Market MindShift, as well as a keynote speaker, trainer, and digital marketing strategist. 

She has trained thousands of professionals from organizations of all sizes, including Facebook and The Weather Channel. 

She has a Ph.D. in psychology and is a marketing instructor at Grand Canyon University and the University of Denver, as well as a program leader for The Wharton School and Columbia Business School.

Mindy has often appeared in the media, with interviews on Fox, NBC, ABC, and Bloomberg Radio. She has also been quoted in The Huffington Post and The Washington Post amongst others. 

And, interesting fact – at home, she uses the principles of scarcity to convince her husband and two boys to take on household chores they wouldn’t have otherwise done!

Click here for this episode's website page with the links mentioned during the interview...

Jan 27, 2023

Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times by Jeb Blount

About the Book:

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.

In his classic, no-nonsense style, Jeb gives you 55 easy-to-consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

You'll also discover the real secrets to selling more in a crisis; how to be a right now sales professional; 7 Steps of Effective Prospecting Sequences and how to be professionally persistent; how to adjust sales messaging to meet the moment; The five questions you must answer in the affirmative for every stakeholder; five ways to protect and advance your career; and so much more...

Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility.

With each chapter, you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income.

About the Author:

Jeb Blount is the author of 15 of the most definitive books ever written on sales and sales leadership and is among the world's most respected thought leaders on sales, leadership, and customer experience.

Through his global training organization, Sales Gravy, Jeb and his team train and advise a who's who of the world's most prestigious organizations. His Flagship website, is the most visited sale-specific website on the planet and his Sales Gravy podcast has over 40 million downloads.

And, interesting fact - Jeb Blount is now a member of a very exclusive club, The Marketing Book Podcast 7-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

Jan 20, 2023

Belonging to the Brand: Why Community is the Last Great Marketing Strategy by Mark Schaefer

About the Book:

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations.

He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. 

Highlights include:

  • How community relates to the emotional connections developed via social media and content
  • Why demographic, technological, and societal trends favor a new community strategy
  • A new view of the ROI of community
  • How a community strategy upends traditional marketing management
  • The psychological connection between communities and brands
  • Why NFTs and the metaverse change the game for community strategy
  • Powerful brand benefits overlooked by most community strategies today

Through extensive research, diverse case studies, and expert interviews, Schaefer provides an inspiring, compelling, and actionable blueprint for the modern brand community.

About the Author:

Mark Schaefer is a globally-recognized keynote speaker, college educator, marketing consultant, and author.

His blog is one of the top marketing blogs in the world and his Marketing Companion podcast is one of the top business shows.

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services with Schaefer Marketing Solutions.

He specializes in marketing training and strategy with clients as diverse as Dell, Johnson & Johnson, Adidas, and the US Air Force.

He has advanced degrees in marketing and organization development and is a faculty member of The Graduate Studies program at Rutgers University. A career highlight for Mark was studying under Peter Drucker while earning his MBA. 

And, interesting fact – Mark was popular in school, but to his parents’ dismay, teachers noted on report cards that he was the class clown!

Click here for this episode's website page with the links mentioned during the interview...

Jan 13, 2023

Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae

About the Book:

Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fiction, and fabrications. 

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practices. 

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media bunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Author:

Ian MacRae is a work psychologist, consultant, speaker, author, and Managing Director of High Potential Psychology. 

He works with and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment that has been translated into dozens of languages and used by over 50,000 people around the world. 

He has published six books which have been translated into 10 different languages including Myths of Work: Dispel the Misconceptions and Succeed in the World of Work, Dark Social: Understanding the Darker Side of Work, Personality and Social Media, High Potential: How To Spot, Manage And Develop Talented People At Work, and Motivation and Performance: A Guide to Motivating a Diverse Workforce

And, interesting fact - despite living in the UK and having a Scottish name, he doesn’t have a Scottish accent – he is from Canada!

Click here for this episode's website page with the links mentioned during the interview...

Jan 6, 2023

Happy Work: How To Create A Culture Of Happiness by Nicholas Webb

About the Book:

Every year, highly respected CEOs, leaders, and managers launch, with the very best of intentions, “quality of work life” initiatives. 

These leaders believe that happy employees are better employees, and they seek to make changes that will fulfill those conditions. 

Regrettably, despite their high expectations, these programs nearly always fail. The metrics they are designed to improve — productivity, employee engagement, and even company profitability — don't budge. It is as if nothing had been done.

The author Nicholas Webb's company has become something of an organizational hazmat team, tasked with cleaning up after ineffective quality of work-life initiatives. 

Based on his experience with numerous organizations over thirty years, he has formulated powerful solutions that really work. The lessons he's learned are presented in the pages of this book. 

Nicholas Webb shares how to avoid the common pitfalls and how to leverage new best practices that provide predictable, measurable returns on your happiness initiative. 

You’ll also discover the corollary between happy customers, sales growth, and innovation in the furtherance of happy employees.

You will learn why you should avoid the vast survey industry, and how to get real insights about what your employees want and need in order to build a workplace that your competitors will envy. 

Your newly forged happiness initiative will attract and keep the best talent in your marketplace, drive the best innovations, build scalable and predictable revenue growth, and significantly improve the returns on your organizational strategies.

This book contains both deep research and thirty years of practical experience. You will learn how to leverage these insights to avoid common mistakes and enjoy the benefits of proven methods that deliver real results. 

If applied properly with the correct infrastructure and training, your organization will achieve some or all of the following benefits:

  • Attract and keep the best talent in your market.
  • Significant increases in employee productivity and presentism.
  • Reduced workforce stress and healthcare costs.
  • Improved returns on enterprise strategy.
  • Major improvements in customer experience.
  • Predictable and measurable increases in revenue.
  • Improvements and cost reduction and efficiency.
  • Predictable improvements and innovation.

We live in challenging times. All over the world, employees of companies large and small are questioning their career choices. Instead of taking their life path for granted and settling for what society offers them, many are asking, “Is this all there is? Why should I commute to a boring or distasteful job with little future, just to pay my mortgage? I want to do something that has meaning to me. I want to get up and go to work with a smile on my face.”

The Great Resignation served as a wake-up call. Today, the best companies have to compete for the best employees, and it’s not just about the size of the paycheck, it’s about performing meaningful work that creates value. This book gives every company a road map to relevance and competitiveness and helps make "Happy Work" a reality.

About the Author:

Nicholas Webb is one of the top company culture experts in the world. He has been awarded the Global Gurus Top 30 designation for customer service for 7 years. 

Nick is the CEO of Learn Logic an employee and company culture training advisory firm that works with some of the top brands to help them build world-class employee and customer experiences.

As a technologist, he has been awarded more than 40 US patents for consumer and technology products. He also served as an adjunct professor for a health science university, where he led the Center for Innovation.

Nick is the author of multiple best-selling books on business innovation, customer and employee experience, and leadership. He is also one of the top keynote speakers on business growth, innovation, future trends, and company culture.

And, interesting fact – he is now a member of The Marketing Book Podcast 4-Timers Club!

Click here for this episode's website page with the links mentioned during the interview...

Dec 30, 2022

From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations by Debbie Qaqish

About the Book:

From Backroom to Boardroom is not a book about technology, data models, or the latest in a series of bright and shiny toys so loved by marketers.

It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.

The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience, and the power of the digital age.

This book is a practical guide that will help you reimagine, rescript, and rearchitect the role of marketing forever.

About the Author:

Debbie Qaqish isn’t here to sell you on a panacea marketing technology or convince you of the critical data you just aren’t seeing.

Rather, Debbie’s passion is found in the work she does every day—give marketing leaders the ideas, strategies, and confidence they need to reimagine the role of their marketing team and redefine its impact.

As Partner and Chief Strategy Officer of The Pedowitz GroupDebbie has helped marketing teams drive revenue growth, foster customer centricity, and lead digital transformation. 

With a focus on revenue operations, the customer experience, and a personalized, omnichannel marketing mix, Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. 

Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

She is also the author of Rise of The Revenue Marketer which was featured on episode 159 of The Marketing Book Podcast in 2018.

And, interesting fact - in 2019 she earned her doctorate!

Click here for this episode's website page with the links mentioned during the interview...

1 « Previous 1 2 3 4 5 6 7 Next » 22