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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: 2017
Dec 22, 2017

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin

Dec 8, 2017

"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes

Dec 1, 2017

"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman

Nov 24, 2017

"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer 

 

Nov 10, 2017

"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker

Oct 27, 2017

"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten

Oct 20, 2017

"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne

Oct 13, 2017

"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark

Sep 15, 2017

"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik

Sep 8, 2017

"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi

Aug 25, 2017

"Be Like Amazon: Even a Lemonade Stand Can Do It" by Bryan and Jeffrey Eisenberg with Roy H. Williams

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/be-like-amazon-bryan-eisenberg

Aug 18, 2017

"The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/New-Rules-Marketing-PR-David-Meerman-Scott

Jul 28, 2017

"Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv" by Kathy Klotz-Guest

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Stop-Boring-Me-Kathy-Klotz-Guest

Jul 14, 2017

"The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors" by Tom Hogan and Carol Broadbent

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/ultimate-start-up-guide-tom-hogan

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