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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: 2020
Nov 27, 2020

The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel

Transform your organization using Agile principles with a proven framework. 

The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. 

The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: 

  • Aligning the team on common goals 
  • Structuring the team for greater efficiency 
  • Implementing processes like Scrum and Kanban in marketing 
  • Validated Learning 
  • Adapting to Change 
  • Creating Remarkable Customer Experiences 

The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include: 

  • A shift from a focus on outputs to one based on outcomes 
  • A shift from a campaign mentality to one based on continuous improvement 
  • A shift from an internal focus to a customer focus 
  • A shift from top-down to decentralized decision-making

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel

Nov 20, 2020

The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler

Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive market.

Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on transactions instead of interactions. They seek to optimize or extract value rather than share it. They build assets and thrive on an enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that doesn't care much about your brand and your other assets, and it either rushes past you or mows you down.

In The Interaction Field, management expert, and professor Erich Joachimsthaler explains that the only way to thrive in this environment is through the Interaction Field model. Companies that embrace this model generate, facilitate, and benefit from data exchanges among multiple people and groups -- from customers and stakeholders, but also from those you wouldn't expect to be in the mix, like suppliers, software developers, regulators, and even competitors. And everyone in the field works together to solve big, industry-wide, or complex and unpredictable societal problems.

The future is going to be about creating value for everyone. Businesses that solve the immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/interaction-field-erich-joachimsthaler

Nov 13, 2020

Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth by Darrell Amy

Need to grow revenue faster?

In Revenue Growth Engine, Darrell Amy presents a strategy to accelerate growth.

Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth.

In today’s economy, companies need to accelerate revenue growth. Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing. The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!

In this book, you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Darrell walks you step by step through how to improve each component of your growth engine.

Anyone who shares responsibility for revenue will appreciate this book. 

Here’s some of what you’ll learn:

Business Owners

  • Discover a model to set aggressive and achievable growth goals
  • Achieve cross-sell goals to drive more revenue per client
  • Align sales and marketing to drive revenue growth
  • Enhance your buyer and client experiences to build loyalty

Chief Revenue Officers

  • Create scorecards to measure success
  • Get a framework to make better marketing decisions
  • Implement a periodic business review process

Sales Leaders

  • Create a target account program with 10X prospects
  • Drive multi-touch prospecting campaigns that are measurable
  • Win more deals with strategies to influence buying teams

Marketing Managers

  • Build effective messages based on the business outcomes ideal clients desire
  • Create lead management strategies to qualify sales leads
  • Develop client loyalty programs that increase cross-sell revenue

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/revenue-growth-engine-darrell-amy

Nov 6, 2020

The Practice: Shipping Creative Work by Seth Godin

From the bestselling author of Linchpin, Tribes, Purple Cow and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.

Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/practice-seth-godin

Oct 30, 2020

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts.

Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing.

This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the anti-patterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/mastering-marketing-agility-andrea-fryrear



Oct 23, 2020

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash

Understand what makes you human!

This book is about the commonalities all 8,000,000,000 people on Earth share.

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions and not the rational geniuses with free will that we like to imagine.

First the bad news: The notion that people make decisions and choices to maximize objective self-interest has been demolished. People are not rational — far from it.

Now the good news: We are finding out exactly how and why we act in these seemingly irrational ways. In other words, there is a method to our seeming madness.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Sometimes our reactions and responses are appropriate and uncannily helpful. In the blink of an eye, we can assess complex situations and reach critical life-or-death decisions. At other times, we are seemingly our own worst enemies — repeating the same mistakes, even when we know the results will be counterproductive, or even deadly.

Unlocking the true nature of the human brain is the last frontier. Recent work in fields such as biology, neuroscience, evolutionary psychology, medical imaging, social science, and behavioral economics is combining to show us the inner workings of this evolutionary marvel.

This book is designed for you — the curious and intelligent searcher for truth.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/unleash-primal-brain-tim-ash

Oct 16, 2020

Standout Virtual Events: How to Create an Experience That Your Audience Will Love by David Meerman Scott and Michelle Manafy

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing.

Unfortunately, when experienced events folks move into the virtual setting, they often try to replicate what works for in-person events. However, what works on a stage rarely translates well to digital. To succeed in virtual events we need to reimagine what is possible.

In this essential guide, David Meerman Scott and Michelle Manafy share newly emerging best practices in virtual events. As speakers at, and organizers of, virtual events, they have unique opportunities to speak with people in many different aspects of the events business to learn what works.

Here, they offer concise, practical guidance you can quickly put into practice, including:

  • Making Connections in a Socially Distant World
  • Understanding the Purpose of Running a Virtual Event
  • Critical Differences Between In-Person and Virtual Events
  • Building Audience Interaction
  • Six Key Benefits of Hosting Virtual Events
  • Format, Features, and Platform Considerations
  • Speaker Preparation for Virtual Events
  • The Business of Virtual Events
  • The Cost of Producing a Virtual Event
  • How To Run A Great Virtual Event

Whether you are a seasoned event organizer, a speaker making the transition to virtual events, or just getting your first event off the ground, this guide will equip you with everything you need to run a great virtual event.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/standout-virtual-events-david-meerman-scott

Oct 9, 2020

Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast by Jeb Blount

And, just like that, everything changed.

A global pandemic. Panic. Social distancing. Working from home.

Suddenly, virtual became king. Digital transformation rolled over us like a tidal wave.

Virtual Selling is the new normal. To remain competitive, salespeople, account managers, entrepreneurs, and business professionals must shift the way they engage prospects and customers. There is no turning back.

Virtual Selling can be challenging. Few of us haven’t felt the wave of insecurity the instant a video camera is pointed in our direction. It’s natural to feel intimidated by technology and digital tools. In the virtual world, everything moves fast.

Virtual Selling is powerful. The good news is with a little training and a few easy-to-learn techniques, you can confidently master virtual sales calls, protect your income, and continue to serve and provide solutions to the customers who depend on you.

Virtual Selling is the definitive resource and guide to leveraging video-based technology, digital tools, and virtual communication channels and techniques for human to human engagement and connection. You’ll learn directly from Jeb Blount, one of the most sought-after and celebrated sales trainers of our generation.

Jeb teaches you:

  • How to choose the right technology stack for your unique situation
  • The five elements of effective virtual sales calls
  • The seven keys to making a lasting impression on video
  • How to make the camera your best friend
  • Why you must be video ready (BVR) all the time
  • How to leverage virtual tools to get more done, in less time, with better outcomes
  • Seven virtual communication strategies you must never forget
  • How to conduct multi-stakeholder virtual sales calls
  • The B.O.N.D. virtual engagement framework
  • How to leverage digital tools to keep buyers engaged and deals advancing after the virtual call
  • How to leverage the powerful M.L.P. strategy within the virtual sales process to bend win probability in your favor
  • The five questions stakeholders are always asking on every virtual call
  • The S.C.O.R.E. Discovery Method for virtual sales calls
  • How to deliver effective virtual demos and presentations that grab attention and seal the deal
  • Key strategies for leveraging Virtual Selling to reduce sales cycles and accelerate pipeline velocity
  • How to ask for what you want, get past objections, and close the deal on virtual sales calls
  • How to reduce costs and boost productivity with a blended virtual/physical sales approach that meets stakeholders where they are on the buying journey
  • Mastering these techniques will instantly separate you from competitors and give you a distinct competitive edge

Virtual Selling is the most comprehensive resource on video-based and digital sales skills ever developed. As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to conduct successful virtual sales calls. And, with this newfound confidence, your success and income will soar.

Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients¯a who's who of the world's most prestigious organizations¯right into your hands.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/virtual-selling-jeb-blount

Oct 2, 2020

The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth by Jay Abraham

Businesses can plateau, stall, or stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth.

To achieve this, Jay will help you to identify the nine "sticking points." They are:

  1. stuck losing out to competitors instead of taking the lead in their marketplaces
  2. stuck at low levels of sales instead of selling wisely and selling more
  3. stuck with erratic sales volume instead of thinking strategically and systematically about their businesses
  4. stuck failing to strategize instead of managing their efforts wisely
  5. stuck with high overhead and costs instead of leveraging the assets of other companies, including the competition
  6. stuck with doing more of what doesn't work instead of innovating and trying new approaches
  7. stuck by getting marginalized and commoditized in the marketplace instead of becoming distinctive in their fields
  8. stuck with antiquated, mediocre marketing instead of using what works today
  9. stuck trying to do everything themselves instead of leveraging the talents of other individuals and organizations

Whether businesses are afflicted by one, two, or all nine of these sticking points listed above, the result is the same: the owners, executives, or entrepreneurs are not achieving all of the growth, success, and prosperity they deserve. Unlocking that true potential is the impetus for The Sticking Point Solution.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sticking-point-solution-jay-abraham

Sep 25, 2020

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt by Sinan Aral

MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. 

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. 

Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health. 

Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/hype-machine-sinan-aral

 

Sep 18, 2020

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll

Are you looking to stand out from your competition?

Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?

Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. 

A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.

It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.

Why is this book needed?

We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers.

Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits.

What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish.

Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.

The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps

Sep 11, 2020

Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.

Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond.

By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-marketing-engineered-wendy-covey

Sep 4, 2020

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies, and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-marketing-grant-leboff

Aug 28, 2020

Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore

It is estimated that almost 1 million jobs will be eliminated in the traditional role of “salesperson” in the next 5 years in the United States.

The signs of change are all around us. Buying processes have been altered in very specific and critical ways. The natural implications are that we must change the way we sell when our buyers change the way they buy from us. The sea change for what has been traditionally called selling has already started and momentum is building.

If sales is the engine that drives revenue and subsequently business growth, how are sales leaders and their people to react to the changes driven by technology, regulation, and governance in the marketplace? We are entering a new era of sales, and adaption is imperative for reps, managers, and executives.

In Life After the Death of Selling: How to Thrive in the New Era of Sales, Tom Searcy and Carajane Moore lay out for the senior executive, front line sales leader and the salesperson what their roles will be and how to leverage new techniques to not only survive this dramatic change but to thrive and grow.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/life-after-death-selling-tom-searcy

Aug 21, 2020

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan

Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person

From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?

The answer is creativity―and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis.

Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset,” why it’s crucial in business, how to see the world with this mindset, and how to sustain it.

Written in plain language with real-world examples, chapters include:

  • Creativity for non-creative people
  • Training your mind to think in a creative way
  • When nothing else works―creativity will
  • Envisioning a world that can be, not the world that is
  • The virtues of listening―and the value of making mistakes
  • The “Creator Mindset” guide to crisis
  • Beating the complacency conundrum

If you’ve ever felt overwhelmed by vague advice to “think outside the box,” The Creator Mindset can help put you on a proven track to harnessing your best, most creative ideas, and feel confident you’re performing to your fullest potential―analytically and creatively.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/creator-mindset-nir-bashan

 

Aug 14, 2020

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era.

Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/age-influence-neal-schaffer

Aug 7, 2020

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-michelle-carvill

 

Jul 31, 2020

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.

But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.

Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft, and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.

When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.

The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Click here for this episode's website page with links mentioned in the interview...

https://www.salesartillery.com/marketing-book-podcast/brand-bewitchery-park-howell

Jul 24, 2020

"People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like:

  • Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products
  • Star Citizen used Kickstarter to raise over $150 million to build its new video game and a community of over 2 million players.
  • Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM
  • Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

  • What is the key value proposition of building a community?
  • What kind of community do we need and how do we build and integrate it into our organization?
  • How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
  • How do we develop authentic, productive relationships with community members both online and in-person?
  • How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
  • What are the strategic and tactical pitfalls and roadblocks we need to avoid?
  • How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?
  • People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.
  • It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Click here for this episode's website page with links...

https://www.salesartillery.com/marketing-book-podcast/people-powered-jono-bacon

Jul 17, 2020

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? 

Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Click here for the episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

Jul 10, 2020

"Advertising for Skeptics" by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

Jul 3, 2020

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.

Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.

Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.

In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:

  • Humanize your company or organization
  • Deepen the connection your brand has with consumers
  • Grow your influence within the industry you operate
  • Build familiarity and trust in the marketplace
  • Connect with the people who influence your clients and customers
  • Increase new business leads and sales
  • Reduce the customer’s buying cycle
  • Make paid-for advertising work harder

Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

Jul 2, 2020

Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! 

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley

Jul 1, 2020

Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more!

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich

Jun 30, 2020

Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

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