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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: April, 2020
Apr 30, 2020

Recently on The Marketing Book Podcast to discuss his book, Marketing Rebellion: The Most Human Company Wins, marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about catching the Coronavirus from his wife, sheltering in place at the "Schateau" in Tennessee and how the pandemic will affect marketers and marketing. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mark-schaefer

Apr 29, 2020

Originally featured on The Marketing Book Podcast, the co-author of Experiences: The 7th Era of Marketing, marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, living with her family in Spain last year, life as an outsourced CMO and her next book. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/carla-johnson

Apr 28, 2020

Originally on The Marketing Book Podcast to discuss her book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her new home in San Luis Obispo, California to talk about subscription marketing, the craft of writing, what the pandemic reveals about people and the companies they work for, and being a member of the Stanford marketing and sales book mafia. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/anne-janzer

Apr 27, 2020

Most recently on The Marketing Book Podcast to discuss his book, Magnetic: The Art of Attracting Business, leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Nashville, Tennessee with his wife and daughters, what companies are getting right (and wrong) with their Coronavirus messaging and what's ahead for businesses and the economic recovery. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joe-calloway

Apr 26, 2020

Most recently on The Marketing Book Podcast to discuss his book, Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Boulder, Colorado, what some companies are getting spectacularly right in light of the pandemic and the long-term implications. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joey-coleman

Apr 25, 2020

Most recently on The Marketing Book Podcast to discuss her book, Marketing Flexology: How to Outsmart Change and Future-Proof Your Career, veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always had and what's important for them in a post-pandemic world. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/engelina-jaspers

Apr 24, 2020

"Restoring the Soul of Business: Staying Human in the Age of Data" by Rishad Tobbacowala

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/restoring-soul-business-rishad-tobbacowala

The hidden key to successful transformation in any organization lies between human intuition and data-driven insights.

Named by Time as a top five marketing innovator, Rishad Tobaccowala draws on research and interviews, as well as over three decades of experience as a business and thought leader, to describe how digilog companies—ones where digital tools and analog people are integrated expertly—develop a hybrid consciousness and learn to be proactive when they see warning signs that human traits are being subordinated to technology and data only decisions.

Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges readers to move forward with the kind of balance that catalyzes transformation and produces one great success after another.

  • Understand how to unleash the significant benefit that can by realized by combining emotion and data, human and machine, analog and digital.
  • Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from stifled employees not encouraged to contribute ideas or insights, and poor customer service due to automated, robotic processes that cause frustration and hurt the brand.
  • Explore how organizations of various sizes and from different industries, from Walmart and IBM to Starbucks and Domino’s to Netflix and Google, have successfully reoriented their thinking on how to fuse technology and humanity.
  • Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology, between succeeding today and thriving tomorrow, and between leveraging networks and creating new ideas and approaches.

Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.

Apr 23, 2020

Most recently on The Marketing Book Podcast to discuss his book, Eat Their Lunch: Winning Customers Away from Your Competition, sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer for an LA hair metal band and the appropriate approach to selling in a pandemic world. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/anthony-iannarino

Apr 22, 2020

Most recently on The Marketing Book Podcast to discuss his book, Experiences: The 7th Era of Marketing, content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in southern California, the challenges and opportunities for content marketers in light of the pandemic, what's ahead for the Dallas Cowboys, how aspirations of being a rock musician lured him to LA, and how he then got into screenwriting and ultimately content marketing. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/robert-rose

Apr 21, 2020

Most recently on The Marketing Book Podcast to discuss his book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Bloomington, Indiana, what marketers need to know about virtual events, what social media marketers need to do during the pandemic, and what this road warrior is doing to keep his wife and kids from killing him now that he's at home so much. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jay-baer

Apr 20, 2020

Most recently on The Marketing Book Podcast to discuss his book, They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 2nd Edition, marketing and sales visionary, keynote speaker and bestselling author Marcus Sheridan joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in rural Virginia, the rise of virtual selling, how better to communicate virtually and his next book, The Visual Sale. Cheers!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/marcus-sheridan

Apr 19, 2020

Most recently on The Marketing Book Podcast to discuss her book, Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers,  customer experience pioneer, keynote speaker and bestselling author Jeanne Bliss joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the powerful influence of her father, how she got started in customer experience, why it's so powerful now and how to make a dirty martini!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/jeanne-bliss

Apr 18, 2020

Most recently on The Marketing Book Podcast to discuss his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World,  serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Seattle, Washington, the importance of voting, what big tech could be doing to help small businesses during the pandemic and why being in marketing right now is so #$%*ing hard!

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/rand-fishkin

Apr 17, 2020

"Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age" by David Aaker

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/owning-game-changing-subcategories-david-aaker

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with the traditional use of advertising or events.

Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with “my brand is better than your brand” marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to:

 

  • develop new “must-haves” that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;
  • become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and
  • create barriers to competitors that could include “must-have” associations and a basis of relationships that go beyond functional benefits.

 

Apr 16, 2020

Most recently on The Marketing Book Podcast to discuss his book, Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It., marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Montreal with his wife and three small children, the pandemic-induced changes that are already evident, his next book and how curiosity has powered his success.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/mitch-joel

 

Apr 15, 2020

Most recently on The Marketing Book Podcast to discuss the 2nd edition of her book, Hello, My Name Is Awesome: How to Create Brand Names That Stick, naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her San Diego pool house, her backyard tiki bar, surfboard fence and some of the sadly hilarious mistakes companies make naming their products and services.

Apr 14, 2020

Most recently on The Marketing Book Podcast to discuss his book, Get the Meeting! An Illustrative Contact Marketing Playbook, international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined on an island in the pristine Pacific Northwest, and his first book, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/stu-heinecke

Apr 13, 2020

Most recently on The Marketing Book Podcast to discuss his book, The 10 Stories Great Leaders Tell, international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cincinnati, Ohio with his family, his most recent book Four Days With Kenny Tedford: Life Through the Eyes of a Child Trapped in a Partially Blind & Deaf Man’s Bodyand his earlier book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/paul-smith

Apr 12, 2020
Bob Hoffman: Authors in Quarantine Getting Cocktails
 
(Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)
 
Click here for show notes!
 
https://www.salesartillery.com/authors-quarantine-cocktails/bob-hoffman
Apr 11, 2020
(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)
 
Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi

Apr 10, 2020

Sizing People Up: A Veteran FBI Agent's User Manual for Behavior Prediction by Robin Dreeke

Click here for the show notes

https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust - and who you can't.

After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to navigating the internal politics at the Bureau. Through that experience, he was forced to develop a knack for reading people - their intentions, their capabilities, their desires and their fears. 

Dreeke's first book, It's Not All About "Me", has become a cult favorite with audiences seeking to build quick rapport with others. His last book, The Code of Trust, was about how to inspire trust in others as a leader. In Sizing People Up, Dreeke shares his simple, six-step system that helps you predict anyone's future behavior based on their words, goals, patterns of action, and the situation at hand. 

Predicting the behavior of others is an urgent need for anyone whose work involves relationships with others, whether it's leading an organization, collaborating with a teammate, or closing a sale. But predictability is not as simple as good and evil, or truth and fiction. Allies might make a promise with every intention of keeping it, not realizing that they will be unable to do so due to some personal shortcoming. And those seeking to thwart your endeavor may not realize how reliable their malevolent tells have become. 

Dreeke's system is simple, but powerful. For instance, a colleague might have a strong moral code, but do they believe your relationship will be long-term? Even the most upstanding person can betray your trust if they don't see themselves tied to you or your desired result in the long term. How can you determine whether someone has both the skill and will to do what they've said they're going to do? Behaviors as subtle as how they take notes will reveal their reliability. 

Using this book as their manual, listeners will be able to quickly and easily determine who they can trust and who they can't; who is likely to deliver on promises and who will disappoint; and when a person is vested in your success vs. when they are actively plotting your demise. With this knowledge they can confidently embark on anything from a business venture to a romantic relationship to a covert operation without the stress of the unknown.

Apr 9, 2020

Phillip Stutts: Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!
 
https://www.salesartillery.com/authors-quarantine-cocktails/phillip-stutts
Apr 8, 2020

David Meerman Scott: Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/david-meerman-scott

Apr 7, 2020

Scott McKain - Authors in Quarantine Getting Cocktails

(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews)

Click here for show notes!

https://www.salesartillery.com/authors-quarantine-cocktails/scott-mckain

Apr 3, 2020

"Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" by Matthew Sweezey

Click here for show notes

 https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:

  • Available: Helping people achieve the value they seek in the moment
  • Permissioned: Giving people what they've asked for, on their terms
  • Personal: Going beyond how personal it is to how personally you can deliver it
  • Authentic: Combining voice, empathy, and brand congruence simultaneously
  • Purposeful: Creating a deeper connection to the brand, beyond the product

 

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

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