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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: 2016
Dec 30, 2016

"Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age" by Shama Hyder

 

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/Momentum-Shama-Hyder

Dec 23, 2016

"Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing" by Shane Atchison and Jason Burby

 

Click here to view show notes!

https://www.salesartillery.com/marketing-book-podcast/Does-It-Work-Jason-Burby

Dec 9, 2016

"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/marketing-4.0-philip-kotler

Nov 25, 2016

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald

Click here to read the show notes!

https://www.salesartillery.com/marketing-book-podcast/malcolm-mcdonald-marketing-planning 

Nov 18, 2016

"The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal" by David Hoffeld

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/the-science-of-selling-david-hoffeld

Nov 11, 2016

"No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing" by Dan S. Kennedy and Kim Walsh-Phillips

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips

Oct 21, 2016

"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler

Oct 14, 2016

"What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint" by Nicholas Webb

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/what-customers-crave-nicholas-webb

Sep 23, 2016

"High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results" by Mark Hunter

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/high-profit-prospecting-mark-hunter

Sep 16, 2016

"SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs" by John Jantsch and Phil Singleton

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/seo-for-growth-john-jantsch

Aug 12, 2016

"Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" by Geoffrey Colon

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/disruptive-marketing-geoffrey-colon

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