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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: June, 2020
Jun 30, 2020

Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

Jun 29, 2020

Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

Jun 26, 2020

"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore

Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face?

Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back.

Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople.

How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process.

This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past.

Selling in place is now the way to achieve the most efficient and highest-producing sales results.

Click here for show notes and links...

https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place

Jun 25, 2020

Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Jun 24, 2020

Author Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work, Joel Comm joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, his wins and losses as an internet pioneer, life as a game show host, why being skeptical a superpower, the sickness of intolerance, and much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joel-comm

Jun 23, 2020

Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/william-ammerman

Jun 22, 2020

Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/steve-woodruff

Jun 19, 2020

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information.

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?

The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve.
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

Jun 18, 2020

Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more! 

Cheers!

Click here for the show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/will-leach

Jun 17, 2020

Author Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, sales and marketing visionary Tom Martin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in New Orlean, Louisiana, virtual selling, his alma mater The University of Texas, his next book about selling, and much more! Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tom-martin

Jun 16, 2020

Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers!

Click here for show notes with links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/tracy-eiler

Jun 15, 2020

Author Bryan Kramer returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy, marketing visionary and entrepreneur Bryan Kramer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Jose, California, how his business evolved prior to the pandemic, why focusing more on making human to human connections is more important now than ever, and what he's got in store for his next book! Cheers!

Click here for links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/bryan-kramer

Jun 12, 2020

“Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/stories-stick-kindra-hall

Jun 11, 2020

Author Louis Gudema returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing visionary Louis Gudema joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Newton, Massachusetts, his close friendship with fellow Michigan alum Tom Brady, how the pandemic has prevented Louis from playing poker in casinos, attending NBA games and Broadway musicals, and much more! Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/louis-gudema

Jun 10, 2020

Author Allan Dib returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd, marketing visionary and entrepreneur Alan Dib joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Melbourne, Australia, and more! 

Cheers!

Click here for links mentioned in the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/allan-dib

Jun 9, 2020

Author Matt Britton returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven Culture, new media entrepreneur, consumer trend expert, futurist and serial entrepreneur Matt Britton joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Southampton, New York, and what's ahead for the traditional workplace, consumer trends, higher education, youth culture, and lots more! Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/matt-britton

Jun 8, 2020

Author Paul Cherry returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, sales visionary Paul Cherry joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Wilmington, Delaware, what we can learn about this pandemic from history, and why questions are so powerful for success in sales, and lots more.

Cheers!

Click here for links mentioned during the interview...

https://www.salesartillery.com/authors-quarantine-cocktails/paul-cherry

Jun 5, 2020

"The Non-Obvious Guide to Virtual Meetings and Remote Work" by Rohit Bhargava

Why do virtual meetings usually suck and how can you make yours better?

What are the five secrets to delivering a compelling virtual presentation?

How can you collaborate with people you have never met in real life?

Most guides to virtual work pretend like it is better than being face to face. It usually isn’t. But in today’s business world, there are many reasons you may need to work remotely or do virtual meetings, from taking parental leave to navigating a global health pandemic.

In this short guide featuring a compilation of the best advice and insights from more than 50 experts from all industries, you will learn the keys to being effective from afar.

Whether you need to deliver a presentation to a virtual audience or collaborate with a global team, this handy guide will help you be more productive when you can't be there in person.

Enjoy the interview!

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/non-obvious-virtual-meetings-remote-work-rohit-bhargava

Jun 4, 2020

Author Andy Crestodina returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content Marketing, content marketing visionary Andy Crestodina joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, what's it's like having to cancel a live event due to the pandemic, how his ingenious book Content Chemistry came to be, his upcoming sixth edition of it, his annual blogger survey, and more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/andy-crestodina

Jun 3, 2020

Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best Organizations in the World, futurist, author, professor, inventor, keynote speaker, innovation visionary, and filmmaker joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Scottsdale, Arizona, some permanent changes resulting from the pandemic, his upcoming books, why innovation is even more essential now for business survival, his Netflix documentary Fixing Healthcare, and lots more.

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/nicholas-webb

Jun 2, 2020

Author Mike Weinberg returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales, sales visionary Mike Weinberg joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in St. Louis, why he's decided to be positive (and how that is making a huge difference), what really successful salespeople are doing in this pandemic, and what he's done to drop 18 pounds!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/mike-weinberg

Jun 1, 2020

Author Mark Hunter returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for Sales Success, sales visionary Mark Hunter joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about: being quarantined in Omaha, Nebraska, how he and his wife celebrated their 40th wedding anniversary (in lieu of a trip to Italy), how the pandemic is affecting sales (possibly permanently), the Outbound Conference being rescheduled to 2021 and why competing on lowest price is a fast track to business failure.

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/mark-hunter

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