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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: October, 2019
Oct 25, 2019

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/mean-people-suck-michael-brenner

Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.

Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits!

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You’ll learn: 

  • Why employees are unhappy and the power of empathy to turn things around.
  • How organizational charts disengage employees by neglecting the human element.
  • Why empathy seems counter-intuitive to success.
  • The secrets to a happy, meaningful and impactful career.

If you’re ready to enjoy a more gratifying professional and personal life, this book’s stories and proven tips will help get you there – even if Mean People Suck.

Oct 18, 2019

Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/get-meeting-stu-heinecke

What’s the one critical networking skill that can make or break your career?

Your ability to Get the Meeting! 

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing—using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent—has helped professionals around the world open more doors in their careers and reach new heights of success.

Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help readers break through to their top accounts in the most effective ways possible. With more than 60 fully illustrated case studies and tactical examples, this new book takes you inside successful contact marketing campaigns—from strategy, through execution, to results—and forecasts the contact marketing campaigns of the future based on cutting-edge technology. Full-color photography and in-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

From Hollywood to the search for Amazon’s HQ2, from a surprising new Contact Marketing model, to “Pocket Campaigns,” which could replace traditional business cards, and persistence elements that run throughout a sales cycle, and from LinkedIn to virtual reality, Get the Meeting! will spark your imagination and give you the tools you need to get the meetings—and life-changing results—you always wanted.

Oct 11, 2019

StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/strategyman-rich-horwath

MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS

From the New York Times bestselling author on strategy

All over the world, strategies are dying. Thousands of businesses face bankruptcy. People's jobs are at stake. But what is the nefarious force killing them off? And who can save them?

Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroes StrategyMan, Innovatara, and Purposeidon it will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan.

New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In StrategyMan vs. the Anti-Strategy Squad, you'll learn how to:


- Develop a common language for strategy
- Create a shared understanding of strategy
- Design a practical toolkit for strategy
- Think strategically on a daily basis
- Infuse innovation into your strategies
- Facilitate strategy conversations
- Lead strategic meetings
- Set clear strategic direction
- Profitably grow your business
-Create competitive advantage

 

In today's ultracompetitive market, it's be strategic . . . or be gone.

Oct 4, 2019

Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names. 

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