RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes by Carla Johnson
About the Book:
RE:Think Innovation makes coming up with great ideas everybody’s business.
People think innovation isn’t sustainable, so they make it much harder than it has to be.
Experts portray it as confusing and complicated so they can charge big fees.
Executives make it intimidating and complex, so they appear smarter and important.
Traditional innovators imply you need a special degree or training to know how to do it right.
The truth is, consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn.
It’s actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve.
RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes.
Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time.
Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.
About the Author:
Carla Johnson is an innovation and marketing expert, keynote speaker, and prolific author.
Her work with Fortune 500 brands served as the foundation for many of her books. Having lived, worked, and studied on five continents, she's trained thousands of people how to rethink the work that they do and the impact they can have. Her expertise has inspired and equipped leaders at all levels to embrace change, welcome new ideas, and transform their businesses.
And, interesting facts about Carla - (based on a careful reading of her book) she grew up in a town of 1,000 people in rural Nebraska, when she was four years old she was in the community fashion show, she's been known to doze off in big, soft, cushy chairs and coffee shops, and if you ever meet her in person – she's a hugger!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/re-think-innovation-carla-johnson
Data-First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller and Julia Lim
About the Book:
In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.
Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver.
The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics.
Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create a competitive advantage in the Age of Analytics.
Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment that will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation.
Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization.
Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework.
And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.
About the Author:
Janet Driscoll Miller is a digital marketing expert, writer, and keynote speaker.
She has nearly 30 years of digital marketing experience and founded the digital marketing agency Marketing Mojo in 2005. She has worked with many top-tier clients, including National Geographic, Mazda USA, LexisNexis, and Activision.
She is a regular guest lecturer at the University of Virginia and James Madison University, her alma mater.
She previously authored a book on Google analytics, Getting Started With Google Analytics: How to Set up Google Analytics Correctly from the Beginning.
And, interesting fact - outside of digital marketing, Janet is passionate about women's rights and building the next generation of female leaders. She is an active supporter of the Girl Scouts, serving as a troop leader, camp volunteer, and trainer.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/data-first-marketing-janet-driscoll-miller
Human-Centered Communication: A Business Case Against Digital Pollution by Ethan Beute and Stephen Pacinelli
About the Book:
Digital pollution is the problem. Human-centered communication is the solution.
We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous.
As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.
The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to:
The concepts and models in this book apply to any form or channel of communication, but human centricity favors video.
More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.
The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.
The experts studied, interviewed, and featured:
Among the themes addressed:
Among the types of videos in which you’ll become more confident and effective:
For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.
About the Author:
Ethan Beute is the Chief Evangelist at BombBomb a video email sales and marketing software platform, is the host of The Customer Experience Podcast, and co-author of Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (featured on episode 239 of The Marketing Book Podcast in 2019).
Ethan has collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He's sent more than 12,000 video messages himself. Prior to joining BombBomb, he spent a dozen years leading marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs.
And, interesting fact - his first real job out of college was driving a school bus for Microsoft!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/human-centered-communication-ethan-beute
Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition by Lee Salz
About the Book:
Game-changing new strategies to outsmart, outmaneuver, and outsell your competition!
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers.
How do you stand out from the pack and not just land the account, but win deals at the prices you want?
Lee B. Salz’s previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it.
Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
The practical, proven strategies presented in Sell Different! include:
If you are a salesperson, executive, or business owner who desires to win more deals at the prices you want, then this book is for you.
About the Author:
Lee Salz is a keynote speaker and sales management strategist on sales differentiation, salesforce development, hiring, onboarding, compensation, and other sales performance topics. He is the CEO of Sales Architects, and prior to that for most of his career, he served in sales and marketing leadership roles.
He’s the author of several books, including Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want and is a featured columnist in The Business Journals and is a media source on sales and sales management, and has been quoted and featured in The Wall Street Journal, CNN, The New York Times, MSNBC, ABC News, and numerous other outlets.
And, interesting facts: he is a championship powerlifter, a die-hard New York Yankees fan, and he proposed to his wife in the White House Rose Garden!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/sell-different-lee-salz
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
About the Book:
It is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.
Organizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
Introducing the Customer Success Track
The Ultimate Marketing Engine introduces an innovative new approach to a marketing strategy that will transform how readers view their business, their marketing, and perhaps, even how they view every customer.
Readers will learn:
This book will help readers take control of their marketing while creating ridiculously consistent business growth.
About the Author:
John Jantsch is a marketing consultant, speaker, podcaster, and author. His other books include Duct Tape Marketing, The Referral Engine, The Commitment Engine, Duct Tape Selling, SEO for Growth, and The Self-Reliant Entrepreneur.
He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.
John’s small business advice has been featured in The New York Times, The Wall St. Journal, Forbes, Fast Company, Entrepreneur, CNBC, and CNNMoney among others.
Seth Godin called John Jantsch the "Peter Drucker of small business tactics."
And, interesting fact - he is now a member of a very exclusive club, The Marketing Book Podcast 5-Timers Club!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/ultimate-marketing-engine-john-jantsch