The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Dec 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert

About the Book:

Field research, interviews, and practical application + updates for communicating effectively in these turbulent times.

DISCOVER Questions® is a framework to make your questions more purposeful. 

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers, introduced this framework and revolutionized how we think about questions. 

This 10th Anniversary Edition is packed with new research, examples from a wide variety of fields, and complementary competencies for communication effectiveness in any situation or setting. 

Now DISCOVER Questions® isn’t just for sellers anymore!

About the Author:

As the founder of People First Leadership Academy and president of People First Productivity Solutions, Deb’s work focuses on leadership development and team effectiveness. 

Deb's background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions. 

She was named one of the "65 Most Influential Women in Business" and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

And, interesting fact - her husband is the heir to the Calvert Whiskey fortune!

Click here for this episode's website page with the links mentioned during the interview...

Nov 27, 2023

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin 

About the Calendar:

Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin. 

Be informed, inspired, and challenged with this new daily calendar.

The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the world's worst boss, making better tacos, the trap of listening to feedback, and "I wish I had more data."

Features include:

  • 4.5"x 4.5" page size
  • Easel backer for desk or tabletop display
  • Printed on FSC-certified paper with soy-based ink
  • Tear-off pages
  • Back of pages are blank for notes or shopping lists
  • Day/Date reference on each page
  • Combined weekend pages
  • Official major world holidays and observances
  • Reflections on work and life from entrepreneur, bestselling author, and speaker Seth Godin

About Seth Godin:

Seth Godin is an entrepreneur, best-selling author, speaker, and most of all, a teacher. 

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). 

His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast), was an instant bestseller worldwide. 

His latest books are The Song of Significance and The Practice, both bestsellers. 

Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). 

He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. He is probably the only person in all three.

In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy.

And interesting fact, he has taught hundreds of people how to juggle!

Click here for this episode's website page with the links mentioned during the interview...

Nov 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm


Do you struggle to connect with your customers on a personal level?

Do you want to stand out in a very competitive market?

Or do you want to accelerate your sales career?

The StorySelling Method will teach you how to tell powerful stories that actually work in sales!

No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.

The methods within this book are simple, authentic, and effective.

Whether you're a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.

What to expect from The StorySelling Method:

In this step-by-step guide on everyday business storytelling, you’ll learn how to:

  • Turn any moment (even the most boring one) into a captivating story
  • Find, craft, and deliver the five fundamental story types that will yield the best results
  • Build the confidence to share a story at any opportunity
  • Weave stories into any sales conversation naturally and authentically
  • Make storytelling an essential part of your communication

These storytelling tactics and techniques will help you:

  • Leave magical first impressions
  • Become your clients’ trusted advisor
  • Communicate the value you’re bringing to the table
  • Overcome any sales resistance
  • Inspire, motivate, and positively influence anyone around you

Filled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on using stories to wow your customers.


Philipp Humm is on a mission to help people discover the storyteller within each of us.

He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

His clients include Google, Visa, and Oracle, to name-drop a few. 

Before starting his storytelling business, Philipp worked for nearly a decade at Uber, Bain & Company, and Blackstone. 

He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. 

His TEDx talk on "The Secret to Building Confidence" was selected as an Editor’s Pick by the global TED organization.

And, interesting fact - according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.”

Click here for this episode's website page with the links mentioned during the interview...

Nov 17, 2023

The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success by Anthony Iannarino


About the Book:

Learn to transform your perspective and lead with positivity 

In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and effective new take on creating and sustaining powerful sales processes. 

You’ll learn to lead with positivity as you harness negative emotions to make lasting changes for the better and explore the power of gratitude to transform your mental outlook. 

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. The author also offers: 

  • Concrete advice on perspective-taking and strategies for avoiding being triggered by people with different beliefs 
  • A thirteen-week Negativity Fast, in which you’ll eliminate sources of negativity for 90 days and introduce positivity into your mental diet 
  • Discussions of the necessity for optimism in a difficult world 

An inspiring and exciting take on leadership, The Negativity Fast walks you through how to cultivate a positive attitude and perspective you can pass on to the people who follow you.


About the Author:

Anthony Ianarino is a reader, writer, author, speaker, entrepreneur, and sales leader, and trainer.

His five previous books have been translated into 18 languages (all of which have been featured on The Marketing Book Podcast) are 

  1. The Only Sales Guide You'll Ever Need
  2. The Lost Art of Closing: Winning the Ten Commitments That Drive Sales
  3. Eat Their Lunch: Winning Customers Away from Your Competition
  4. Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
  5. Leading Growth: The Proven Formula for Consistently Increasing Revenue (written for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps)

And, interesting fact - he has written a blog post every day since December 28, 2009, except for the 13 days he spent in Tibet (even though Basecamp 1 on Mt. Everest had better wifi than his home in Columbus, Ohio).

Click here for this episode's website page with the links mentioned during the interview...


Nov 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose

About the Book:

Do you know how to turn the attention your content receives into profit?

With a meaningful content marketing strategy, you can.

An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically.

As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

About the Author:

For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Over the last ten years, Robert and his firm The Content Advisory have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

As an educator, Robert's work in content marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California. 

Robert's previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017). And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015).

Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute.

And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Click here for this episode's website page with the links mentioned during the interview...

Nov 3, 2023

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann

About the Book:

How do you break through the noise?

Why do some messages work when others don't? 

Why do some ideas break through, why do some slogans stick in your brain, and why do some leaders inspire change - when others don't?

The answer is simple. Literally.

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. 

But the problem is, simple is hard work. 

Our brains are programmed to complicate. 

Our world incentivizes more, more, more. 

It takes deliberate, intentional effort to communicate in a way that seems effortless.

In Simply Put, award-winning marketing entrepreneur Ben Guttmann unveils a five-part framework that allows anybody to communicate with clarity. 

With this book, you'll be able to design messages that are beneficial, focused, salient, empathetic, and minimal - and that work.

About the Author:

Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message. 

Ben is a former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. 

Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. House of Representatives and a U.S. Senator!

Click here for this episode's website page with the links mentioned during the interview... 

Oct 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon

About the Book:

Are you struggling to create memorable and valuable experiences for your customers? 

Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon. 

In today's attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions. Many events leave attendees feeling bored, uninspired, or even critical of their experience.

Inside this book, you'll:

  • Discover how to create life-changing experiences that leave a lasting impact on your audience.
  • Learn how to minimize five common negative forces that can detract from any event.
  • Find out how to craft meaningful moments tailored to any audience you are targeting.
  • Master the event planning strategies and actions that make the greatest impact.
  • Design a memorable and valuable experience for your customers, while avoiding average events that leave your audience feeling bored and uninspired

With Unforgettable, you will learn how to create life-changing experiences that will leave a lasting impact on your audience. 

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner, Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Using the metaphor of baking bread, Phil shows event planners and owners how different ways of combining the primary ingredients of any event can make it average, boring, or unforgettable. 

Unforgettable provides a special focus on the event ingredients that make the biggest impact, such as content and connections, as well as some of the hidden choices that event organizers may take for granted.

With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences, anyone can design a memorable and valuable experience for customers. 

Don't settle for average events that leave your audience feeling bored and uninspired. Use Unforgettable to create experiences that are life-changing and unforgettable, while minimizing negative forces and crafting meaningful moments for each audience served. 

About the Author:

Have you ever experienced an event that was so incredible it felt like time had stopped? 

With close to 30 years of expertise in organizing events, including Social Media Marketing World, the most significant event in the social media marketing industry since 2013, church events, training events for non-profits, and one of the largest privately-held companies in the world, Koch Industries, Phil has mastered the recipe for hosting Unforgettable invents.  

Leveraging his extensive experience with virtual, hybrid, and in-person events, he’s organized events for up to 5,000 people. As a result, he’s developed an inspirational model that regularly receives reviews like “Best Conference Ever.” 

And, interesting fact -  he is a divinity school graduate and a jazz saxophonist!

Click here for this episode's website page with the links mentioned during the interview...


Oct 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer

About the Book:

Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.

Using real examples from his career, Bruce offers actionable insights on how to:

  • Target the right buyers
  • Spotlight their Big Problem
  • Help them envision their Desired Outcome
  • Show how your Big Solution will deliver the Desired Outcome
  • Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
  • Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives.

With this book, you will learn how to engage your buyers in a compelling go-to-market narrative that makes them the hero and inspires them to take action with you and your solution.

About the Author:

Bruce Scheer is an author, international keynote speaker, and the CEO of

He has applied and honed his go-to-market narrative development model with industry giants such as IBM, SAP, Microsoft, HP, Oracle, Google, Adobe, Citibank, Motorola and numerous startups around the world.

He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.

And, interesting fact - in the winter, he and his wife travel throughout North America, living in an Airstream trailer.

Click here for this episode's website page with the links mentioned during the interview...

Oct 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective by Purna Virji

About the Book:

Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from.

To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact.

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way.

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact.

What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact.

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe. 

Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships, and boost conversions.

About the Author:

Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn. 

She previously led Microsoft's global learning and thought leadership programs and is an award-winning former journalist. 

Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal, and AdWeek.

She has also been recognized as an AdWeek Young Influential, was crowned the Search Personality of the Year by the US Search Awards, and was named "The Most Influential PPC Expert in the World" by PPC Hero.

And, interesting fact - she speaks six languages and has never seen a Star Wars movie!

Click here for this episode's website page with the links mentioned during the interview...   

Oct 6, 2023

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff

About the Book:

Is it possible to grab an audience’s attention in this noisy, confusing world? 

According to Steven Woodruff, the solution can be summed up in a word: clarity.

Clarity-fueled communication is the practice of using the fewest words to make the biggest impact. 

The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.

From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. 

The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

About the Author:

Steve Woodruff is known as the King of Clarity. 

He is a consultant and author who has helped solo consultants to Fortune 100 pharmaceutical companies - with their communications strategy and messaging. 

Over more than four decades, Steve has taught, sold, presented, preached, marketed, blogged, authored, collaborated, coached, and networked... and at the core of every one of those activities is figuring out how to communicate clearly and effectively. 

That's how the idea of finding a single, practical recipe - The Clarity Fuel Formula - evolved.

He released his first book, Clarity Wins in 2018 (which was featured on episode 220 of The Marketing Book Podcast), with a focus on helping professionals with their branding and referral networking. 

And, interesting fact – he and his wife are the proud parents of five sons, one of whom served in the United States Marine Corps! 

Click here for this episode's website page with the links mentioned during the interview...


Sep 29, 2023

The Time to Win: How to Exceed Your Customers’ Need for Speed by Jay Baer

About the Book:

Jay Baer recently launched a comprehensive, proprietary research study to measure the relationship between responsiveness and revenue. 

The key finding:

We care about time (and how we spend it) more than ever.

Speed has always been an important part of the customer experience. But the research suggests it’s now the single most important component.

Today, 2/3 of customers say that speed is as important as price.

If you give your customers time, they will give you money.

And if you cost your customers time, it will cost you money.

And that’s why, instead of writing a full-length book that asks you to devote five or more hours to it, Jay Baer created this concise mini-book.

This is truly The Time to Win. Business leaders have a massive opportunity to lean into speed and responsiveness throughout the customer journey and use it as a competitive edge.

You’ve no doubt heard the adage: Good, Fast, Cheap – pick any two.

Today, you can decide whether you want to be fast and inexpensive, or fast and high quality. But being fast is not optional.

Because today, we interpret speed as caring, don’t we?

If a business or organization (or friend, spouse, colleague, or offspring) responds more rapidly, we interpret that as them caring more about us and our issue.

This means that, in your business, if you can outperform your competition in responsiveness, you can gain and keep more customers than they do.

In this short, but meaty book, Jay Baer gives you the 6-piece Time to Win framework. It includes specific recommendations–with examples–for how, why, when, and where to optimize your responsiveness inside your organization.

Jay has trained thousands of business leaders on this framework, and it’s in use today in organizations everywhere who understand that The Time to Win starts….NOW.

About the Author:

Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies.

In 2023, he was named a Top 30 Global Guru in both Customer Experience and Marketing.

Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.

He is an inductee into the professional speaking and word-of-mouth marketing halls of fame.

Jay has authored or co-authored among the best-selling business books of all time in the categories of digital marketing, customer service, customer experience, and business growth.

He has been named to more than 50 top global business influencer lists.

And, interesting fact – he is one of the world's most popular tequila influencers!

Click here for this episode's website page with the links mentioned during the interview...

Sep 22, 2023

The Marketing Leader's Code: Unlock Your Potential - Learn The Secrets Of Successful Marketing Leadership by Gareth Helm

About the Book:

The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. 

Much has been published about the challenges marketing leaders face, but very little has been done to prepare marketers for the leadership role and to be successful. 

This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments, real-life case studies, and a toolkit of tactics to build capability.

About the Author:

Gareth Helm has over 30 years experience in marketing businesses all around the world, with half of this time working in the Leadership Team.

Starting out as a graduate trainee with Unilever in the Middle East, he went on to be the marketing leader or advisor on a wide variety of brands in different stages of their life cycle. From new start-ups to some of the world’s largest and favorite brands including McDonald’s and Mars.

Gareth was recognized as one of the top 100 most effective marketers in 2021 by Marketing Week and is a Fellow of The Marketing Academy, a community of over 200 senior marketing leaders globally.

And, interesting fact - midway through Gareth's marketing career he found out he was dyslexic! 

Click here for this episode's website page with the links mentioned during the interview...

Sep 15, 2023

The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work by Scott McKain

About the Book:

In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today’s changing workplace.

When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember?

You’ve probably received great service from companies that you know didn’t give a damn about my business. How did that happen?

Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization’s inferior approach and lack of values.

There are five fundamental aspects to creating the Ultimate Customer Experience for the clients and prospects you deal with every single day. 

Even during this post-pandemic period as we come to grips with—and try to learn how—business has been changed forever, the level at which we connect with customers has never been more important.

The five steps to creating an Ultimate Customer Experience are:

  1. Don’t Make It Right . . . GET It Right!
  2. Make a Great Impression
  3. Serve with Empathy
  4. Connect with Emotion
  5. Take Personal Responsibility

If you are investing your own resources in reading this book, that means you’re taking the most important step any of us can ever take—a step toward personal growth. You wouldn’t read this book if all you want to do is tread water and remain the same.

If you want to take personal responsibility for how you engage your customers, Scott McKain will show you how.

About the Author:

Scott McKain’s experiences have been diverse and remarkable. 

From playing the villain in a Werner Herzog film that esteemed film critic Roger Ebert named as one of the fifty great movies in the history of the cinema, to being inducted into the Professional Speakers Hall of Fame; from having been chosen (along with Zig Ziglar, Dale Carnegie, and Seth Godin) as one of thirty members of the Sales and Marketing Hall of Fame, to a decade as a globally syndicated television commentator on the entertainment scene, it’s not a stretch to say Scott McKain’s life has been distinctive.

He has spoken on platforms in all fifty US states and forty countries and his expertise has been quoted multiple times in publications including USA Today, the New York Times, Wall Street Journal, and the International Herald-Tribune

And, interesting fact - Arnold Schwarzenegger once booked Scott for a presentation at the White House with the President in the audience!

Click here for this episode's website page with the links mentioned during the interview...


Sep 8, 2023

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Bev Burgess and Tim Shercliff

About the Book:

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success, and your executives around your most important customers.

Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them.

Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter and a comprehensive checklist to help you improve your company's approach to its most important customers.

Each framework element is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow, and Telstra.

About the Author:

Bev Burgess is passionate about the critical role marketing can play in accelerating business growth. 

Her specialism is the marketing and selling of business services, built through a combination of postgraduate study and the privilege of working with 40 of the world’s most influential firms, primarily in the technology and professional services sectors. 

Bev’s background includes senior marketing roles at British Gas, Epson, and Fujitsu, and she was a Senior Vice President at ITSMA, where she led the global ABM Practice and ITSMA’s European operations for many years. Bev first codified ABM as a marketing strategy while managing director of ITSMA Europe in 2003.

Today Bev is a Founder and Managing Principal at Inflexion Group, delivering thought leadership, consulting, and training to companies around the world that are designing, developing, and implementing account-based growth programs. 

Bev holds an MBA in strategic marketing and a BSc Honours degree in business and ergonomics. She is a Fellow of the Chartered Institute of Marketing and has served as an international trustee. 

Her first book, Marketing Technology as a Service, was published by Wiley in 2010, exploring proven techniques to create value through services based on an infrastructure of technology. 

Her most recent, A Practitioner’s Guide to Account-Based Marketing (with Dave Munn, Kogan Page 2021, 2017) explains how to use ABM to accelerate growth in strategic accounts. Both editions of that book were featured on The Marketing Book Podcast episodes 117 and 373 with Dave Munn.

Executive Engagement Strategies, published by Kogan Page in 2020, explains how to have conversations that deepen executive relationships and build sustainable growth with key clients. 

And, interesting fact – she was a competitive ballroom dancer!

Click here for this episode's website page with the links mentioned during the interview...

Sep 1, 2023

Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer

About the Book:

Become a confident leader and use data, experience, and intuition to drive your decisions

Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. 

Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to as Quantitative Intuition (QI). 

QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist.

Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of Decisions Over Decimals.

This book is not only designed to be read - but frequently referenced - as you face innumerable decision moments. 

It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate:

  • Effectively framing the problem for stakeholders
  • Synthesizing intelligence from incomplete information
  • Delivering decisions that stick

Strike the right balance between information and intuition and lead the smarter way with the real-world guidance found in Decisions Over Decimals.

About the Author:

Oded Netzer is the Vice Dean for Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar. 

He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data. 

He holds a Ph.D. in Business and a Masters degree in Statistics from Stanford University.

And, interesting fact - he's originally from Israel!

Click here for this episode's website page with the links mentioned during the interview...

Aug 28, 2023

A conversation about the current state of marketing books with Josh Bernoff.

Josh was recently on episode 449 to talk about his newest book, Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors, published by Amplify.

Josh is an expert on business books and works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. 

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

Book projects on which he has collaborated have generated over $20 million for their authors. 

Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). 

He is also the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller. 

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business. 

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Click here for this episode's website page with the links mentioned during the interview...

Aug 25, 2023

33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott

About the Book:

Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results.

Designed for business leaders and entrepreneurs, this book provides in-depth coverage of 33 essential elements for every business podcast.

It includes in-depth coverage of 33 crucial elements for every business podcast. You'll discover:

  • How to avoid three critical strategic mistakes that can derail your podcast
  • The most effective podcast formats for business, and which ones to steer clear of
  • How to choose the right guests based on your unique business goals
  • The common rookie mistake many business owners make with podcast workflow—and how to fix it
  • Pro tips for transforming a bland office into a professional recording studio

If you're ready to create an impactful podcast that achieves your business goals, read this book and start your podcasting journey today!

About the Author:

Alastair McDermott helps “best-kept secret” experts and consultants to rapidly build authority by leveraging the power of podcasting so that they can command premium fees, cherry-pick the best projects, get off the gilded hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Alastair is an author, consultant, and business coach who hosts The Recognized Authority Podcast, The Specialization Podcast, and the Accelerating Your Authority Podcast.

He is the author of two other books, including How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts.

And, interesting fact - Alastair lives on the beautiful west coast of Ireland!

Click here for this episode's website page with the links mentioned during the interview...

Aug 18, 2023

Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors by Josh Bernoff

About the Book:

Your brain burns with a powerful idea worth sharing.

Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?

Definitely. But don’t start by piling up words.

Instead, focus on the story.

What urgent problem does your reader face? How can they solve it?

And what journey must your readers take as you guide them from confusion to understanding, action, and success?

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact.

Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

Learn how to:

  • Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories.
  • Write a first chapter that creates powerful motivation by emotionally connecting with readers.
  • Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence.
  • Plan your book as a project, then efficiently execute that plan with a low-stress, high-potency tool: the fat outline.
  • Structure chapters that no reader can put down.
  • Collaborate with coauthors, editors, and ghostwriters without excessive bloodshed.
  • Promote your book to maximize your sales, revenue, and influence.

Josh Bernoff’s book projects have generated over $20 million for their authors.

This guide includes the results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.

Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print.

You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.

About the Author:

Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated over $20 million for their authors.

Josh’s previous book was Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). Toronto’s Globe and Mail called it “a Strunk and White for the modern knowledge worker.”

He is the co-author of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008), which was a BusinessWeek bestseller.

He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.

He has authored, coauthored, or ghostwritten eight business books, and has collaborated on more than 50 nonfiction books.

He was formerly Senior Vice President, Idea Development at Forrester Research, where he spent 20 years analyzing technology and business.

Prior to Forrester, Josh spent 14 years in startup companies in the Boston area.

Josh has a mathematics degree from Penn State University and later studied mathematics in the Ph.D. program at MIT.

And, interesting fact – he has appeared on 60 Minutes!

Click here for this episode's website page with the links mentioned during the interview...

Aug 11, 2023

The Insight Book: Enhancing Your Creativity By Learning To See Things Differently by Anthony Tasgal

About the Book:

More than ever, people crave new ideas, new ways of seeing and interpreting behavior; changing their companies and lives, and of being more creative. 

Insight today has become an essential tool for seeing things differently and more deeply to enable you to understand better the trends and changes going on around you and your work/business.

This book is an entertaining, instructive, and accessible guide to understanding and deploying insight to see things differently and find creativity from all sources and in all places. 

Insight has become an important way to gain a deeper understanding of how your customers think and feel about your products and services. 

The book explains what insight is, why insight is so important (and yet so poorly misunderstood and under-used), and how can we nurture and develop it in our work and even personal lives.

About the Author:

Tas is a man of many lanyards: trainer, author, speaker, brand and communications strategist and lecturer. 

He is a Course Director for the Chartered Institute of Marketing, the Market Research Society, the Institute of Internal Communication and the Civil Service College.

He is a global speaker and regularly reviews the papers and contributes to marketing and communications subjects on TalkTV.

His areas of expertise include storytelling, behavioral economics, insightment, and as a lapsed Classicist he also indulges in etymology and Homer (not the yellow one). 

He also runs The Guardian masterclass on “Harnessing The Power Of Storytelling” and is a Brand Ambassador for Home Grown Club in London (London’s leading business club). 

He is the author of the award-winning The Storytelling Book: Finding the Golden Thread in Your Communications (2016),  The Inspiratorium: A Space for the Curious (2018), InCitations: Discovering A World Of Inspiration Through Quotes, Words And Expressions (2020), and The Storytelling Workbook: A Nine-Week Programme To Tell Your Story (2022).

And, interesting fact – he is a graduate of the University of Oxford (home of the Fighting Oxen)!

Click here for this episode's website page with the links mentioned during the interview...

Aug 4, 2023

Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman

About the Book:

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits.

Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

Finding and keeping quality employees is one of the greatest challenges facing businesses today.

With more people quitting their jobs each month than ever before and employees demanding flexibility, freedom, and advancement, companies are struggling to build a foundation with new hires that leads to long-term commitment.

To effectively combat the hiring crisis and remain competitive, business owners and managers must design an employee experience program that begins on day one.

In Never Lose an Employee Again, Coleman offers a step-by-step playbook for creating a retention plan with long-term success.

With more than fifty proven case studies from organizations on seven continents, Coleman details how you can forge a relationship with your people during each of the eight phases of the employee journey.

For each phase, Coleman walks you through the six forms of communication integral to success (in-person, email, phone, mail, video, and even gifts) so you can better connect with your team.

 You’ll learn how to:

  • write job descriptions that attract the right candidates (and plenty of them);
  • counter the “hire’s remorse” that every employee feels (yet few businesses ever address);
  • welcome someone on their first day in a way that will leave them talking about it years later;
  • acclimate your people to get them up and running faster and more effectively;
  • re-engage your existing employees to turn them into raving fans;

 … and much more.

Never Lose an Employee Again will reshape the way you think about recruiting, hiring, onboarding, and retaining quality team members–whether you are an owner looking to hire your first few employees, an organization hoping to redefine an industry, or an enterprise that needs to keep growing on a global scale.

About the Author:

Joey Coleman helps companies keep their customers and employees.

As an award-winning international keynote speaker (he’s spoken on all seven continents), he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos, and Whirlpool.

His Wall Street Journal best-selling book, Never Lose a Customer Again (which was featured on episode 167 of The Marketing Book Podcast in 2018), offers strategies and tactics for turning one-time purchasers into lifelong customers.

Joey is a very proud graduate of Notre Dame University and is a recovering lawyer.

And, interesting facts – after law school he worked at The White House, the CIA, and the Secret Service.

Click here for this episode's website page with the links mentioned during the interview...

Jul 28, 2023

The Human Experience: How To Make Life Better For Your Customers And Create A More Successful Organization by John Sills

About the Book:

The essential guide to creating a successful organization by making things easier, better, and more straightforward for your customers.

Across all sectors, organizations' fixation with functionality has meant that the 'human' elements of the customer's experience have become neglected. 

Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a 'human' way.

As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past.

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. 

He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company, from the CEO operating as the spokesperson of the business to the programmers developing a seamless and welcoming user interface.

Whether you're a well-established incumbent or an early-stage start-up, on either end of your product or service is a human. 

Packed full of practical advice and engaging case studies, The Human Experience is the ultimate guide to creating a culture and an experience with humanity at its heart, helping to develop a customer base that will stay with an organization, and a company that will grow in an increasingly efficient way.

About the Author:

After starting his career at a market stall in Essex, John Sills has spent the last twenty-five years working in and with companies around the world to make things better for customers. 

He's advised organizations such as Sky, The Body Shop, Ovo Energy, Invesco, Morrisons, eBay, and UNICEF. 

Now Managing Partner at customer-led growth company The Foundation, John also spent twelve years at HSBC, starting on the frontline and finishing as Head of Customer Innovation.

John works closely with Young Enterprise, a charity that helps young adults become the next generation of entrepreneurs, and is a mentor for The School of Marketing.

His writing has been featured in The Guardian, Management Today, and WARC, as well as having work exhibited at the Imperial War Museum, The Foundling Museum, and as part of the Bloomsbury Festival. 

And, interesting fact – he was an award-winning model!

Click here for this episode's website page with the links mentioned during the interview...

Jul 21, 2023

Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal by Diana Kander and Tucker Trotter

About the Book:

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? 

They don’t do it with a logical argument or even the best PowerPoint presentation. 

They do it by turning their pitch into an emotional experience that makes the customer think, “This just feels right.” 

This book is your blueprint for tapping into a client’s gut feeling and bringing home the win.

Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy. 

These stories come from individuals and organizations that decided to Go Big or Go Home because their deals were too important to fail. 

One day, you’ll have a pitch that matters just as much. 

And when you do, you can follow the five tools outlined in this book to create an experience that will close the deal.

About the Author:

Diana Kander is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur, she has launched and sold millions of dollars of products and services. 

As a consultant, Diana has helped create multi-billion dollar products, coached boards, and executive committees on innovation best practices, and implemented culture transformations.

Her two previous books are The Curiosity Muscle: How Four Simple Questions Can Uncover Powerful Insights and Exponential Growth (2018), and All In Startup: Launching a New Idea When Everything Is on the Line (2014).

Also, Diana can juggle. And do a handstand. Though not yet at the same time.

And, interesting fact, she was born in Odesa, Ukraine!

Click here for this episode's website page with the links mentioned during the interview...

Jul 14, 2023

The Experience Mindset: Changing the Way You Think About Growth by Tiffani Bova

About the Book:

From the Wall Street Journal bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth.

In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. 

They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. 

According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run. 

The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time.

Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and C-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. 

It’s not enough to know that happy employees equals happy customers.

You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. 

In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you’ll learn:

  • How people, processes, technology, and culture contribute to the “virtuous cycle” of EX and CX.
  • Why the best companies have programs that minimize the customer’s effort as well as the employee’s effort (and how companies like Southwest and Best Buy get this right)
  • How to effectively roll out technology solutions that boost both EX and CX (hard truth: only 20% of customer-facing employees believe technology makes their job easier.
  • Employees want a seamless technology experience, just like your customers.)
  • What metrics you can use to measure EX, CX, and ultimately, the effect of the two together? You can’t improve what you can’t measure.

Employees are the heart of your business. If you want to remain competitive in today’s marketplace, investing in people is no longer a nice-to-have, but rather a must-have.

About the Author:

Tiffani Bova is the global growth evangelist at Salesforce, a bestselling author, a highly sought-after international keynote speaker, and a podcaster. 

Her previous book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (featured on episode 241 of The Marketing Book Podcast in 2019) is a Wall Street Journal bestseller and has been translated into 10 languages. 

Tiffani is ranked on the current Thinkers50 list of the world’s top management thinkers and has appeared on MSNBC, Bloomberg, and Yahoo! Finance, and is a contributor to publications including Harvard Business Review, Forbes, and Entrepreneur

As host of the podcast, What’s Next! With Tiffani Bova, she interviews really smart people [including several authors whom I’ve had the honor of interviewing] about what’s next for companies and individuals as they look to innovate and grow.

Prior to working with Salesforce, she was a sales, marketing, and customer service executive for startups and Fortune 500 companies.

She also spent ten years at Gartner, the world's leading IT research and advisory firm, as a distinguished analyst and research fellow where she helped companies such as Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, and Amazon Web Services to expand their market share and grow their revenues. 

And, interesting fact – she grew up in Hawaii and she and President Obama attended the same high school!

Click here for this episode's website page with the links mentioned during the interview...


Jul 7, 2023

The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

About the Book:

Bestselling author Mark Schaefer gathered some of his smartest friends and issued a challenge to write a chapter with 10 inspiring marketing ideas. In this one-of-a-kind book, you'll find inspiring ideas on social media, content marketing, personal branding, word of mouth, promotions, research, and much, much more.

Whether you're new to marketing or an experienced pro, you're sure to find some gold nuggets among the more than 350 marketing observations and ideas packed into this book!

Start here if you're looking for fresh ideas to take your small business marketing to the next level! 

About Mark Schaefer:

Mark Schaefer is an internationally recognized keynote speaker, educator, business consultant, and author.

Mark has worked in global sales, PR, and marketing positions for over 30 years and now provides consulting services, marketing strategies, and marketing workshops with his firm, Schaefer Marketing Solutions.

He is the bestselling author of ten books, is the host of The Marketing Companion podcast, and his blog is one of the top marketing blogs in the world.

Mark has shared his insights on television and radio networks and in periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC, and CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. 

And, interesting fact – Mark Schaefer is the King of The Marketing Book Podcast and this interview marks his 9th book interview on the show, more than any other author!

Click here for this episode's website page with the links mentioned during the interview...
Jun 30, 2023

Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees by David Newman

About the Book:

This is the sales book you’ve been looking for.

You’re already working hard, but there’s too much to do, never enough time, and sometimes you’re not even sure where to begin when it comes to getting in front of the right prospects.

You want to sell smarter to today’s buyers, who value empathy, relevance, and intimacy over sales pitches, sales hype, and sales nonsense.

You want to not only bolster your bank account, but you also want to become a better entrepreneur of your expertise.

If you’re like most of the smart experts I work with daily:

  • You feel that old-school tactics (cold calling, ads, and spam) are useless and “there must be a better way”
  • You want to earn attention from prospects by positioning yourself as an authority with magnetic sales strategies that pull (not push) buyers to you
  • You want to sell more without chasing, begging, or scheming
  • You want the sales process to be more effective, honest, open, and fun
  • You want to focus on helping before pitching and serving before selling
  • You want to get out of your sales rut and find your sales groove
  • You want to make selling a natural extension of who you are

Welcome to your next level of sales success. Let’s do it!

About the Author:

David Newman is a keynote speaker and professional services sales expert who works with consultants, coaches, and speakers who want to land better clients, bigger deals, and higher fees. 

David is the author of Do It! Marketing (which was featured on episode 181 of the Marketing Book Podcast in 2018) and he's the host of The Selling Show podcast.

David has been working at the intersection of marketing, sales, and professional services for over 30 years. His clients and audiences include Accenture, KPMG, Oracle, IBM, Microsoft, and 44 of the Fortune 500. David and his team have worked with over 1,800 successful consultants in business coaches.

David has been featured and quoted in the New York Times, Investors Business Daily, Forbes, MSN, Fast Company, Sales And Marketing Management, Selling Power, CNBC, and Entrepreneur Magazine.

And interesting fact – David and the podcast host have the same breed of dog – English Cream Golden Retrievers!

Click here for this episode's website page with the links mentioned during the interview...

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