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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Sep 25, 2020

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt by Sinan Aral

MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health. 

Drawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. 

Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers—to everyone who hopes to change the way we think and act—which is why its consequences affect everything from elections to business, dating to health. 

Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids.

In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/hype-machine-sinan-aral

 

Sep 18, 2020

Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll

Are you looking to stand out from your competition?

Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?

Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. 

A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship.

It’s a marketing investment back into your customer base. It’s that unexpected surprise that’s thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth.

Why is this book needed?

We’ve lost focus in marketing. We’ve been so laser-focused on automating our marketing to prospects that we’ve forgotten to deliver an exceptional experience once they’ve become customers.

Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We’re too busy outsourcing it. We’ve developed complex loyalty programs that confuse customers and only promise future benefits.

What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. That concept is a Purple Goldfish.

Your brand today is no longer just what you tell people it is. It’s what your customer experiences, how they feel, and, most importantly—what they tell others about that experience.

The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on “the two in the bush” (prospects) and take care of “the one in your hand” (your customer). Take care of the customers you have. When you provide them with a memorable experience, they’ll bring you the customers you want.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/purple-goldfish-stan-phelps

Sep 11, 2020

Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.

Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond.

By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/content-marketing-engineered-wendy-covey

Sep 4, 2020

Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?

The world of marketing is abound with a staggering number of misconceptions, fallacies, and falsehoods. In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-marketing-grant-leboff

Aug 28, 2020

Life After The Death of Selling: How to Thrive in the new Era of Sales by Tom Searcy and Carajane Moore

It is estimated that almost 1 million jobs will be eliminated in the traditional role of “salesperson” in the next 5 years in the United States.

The signs of change are all around us. Buying processes have been altered in very specific and critical ways. The natural implications are that we must change the way we sell when our buyers change the way they buy from us. The sea change for what has been traditionally called selling has already started and momentum is building.

If sales is the engine that drives revenue and subsequently business growth, how are sales leaders and their people to react to the changes driven by technology, regulation, and governance in the marketplace? We are entering a new era of sales, and adaption is imperative for reps, managers, and executives.

In Life After the Death of Selling: How to Thrive in the New Era of Sales, Tom Searcy and Carajane Moore lay out for the senior executive, front line sales leader and the salesperson what their roles will be and how to leverage new techniques to not only survive this dramatic change but to thrive and grow.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/life-after-death-selling-tom-searcy

Aug 21, 2020

The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability by Nir Bashan

Creativity isn’t a “nice to have” leadership trait. It’s the key to success in every workplace and all industries. Learn to access yours, now―even if you don’t think you’re a “creative” person

From B-school through the big leagues, the business world often places value on logic and analysis. But on creativity? Not so much. And this, according to Nir Bashan, is a recipe for disaster. What gets the ball rolling when we’re feeling stuck in our careers? Why is my company not growing or reaching higher levels of profitability? What’s the difference between a workable plan and a stroke of genius?

The answer is creativity―and it’s the missing ingredient for far too many of us who feel we’re not reaching our creative potential (or doubt we have it in the first place). In The Creator Mindset, Bashan draws from years of experience in advertising, entertainment, consulting, keynote speaking, and teaching to show you how to use creativity as a decision-making tool, and do so every bit as confidently as you use spreadsheets and data analysis.

Bashan demystifies the process of sharpening this ability by breaking it down into four essential sections. Discover what is meant by a “creator mindset,” why it’s crucial in business, how to see the world with this mindset, and how to sustain it.

Written in plain language with real-world examples, chapters include:

  • Creativity for non-creative people
  • Training your mind to think in a creative way
  • When nothing else works―creativity will
  • Envisioning a world that can be, not the world that is
  • The virtues of listening―and the value of making mistakes
  • The “Creator Mindset” guide to crisis
  • Beating the complacency conundrum

If you’ve ever felt overwhelmed by vague advice to “think outside the box,” The Creator Mindset can help put you on a proven track to harnessing your best, most creative ideas, and feel confident you’re performing to your fullest potential―analytically and creatively.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/creator-mindset-nir-bashan

 

Aug 14, 2020

The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.

In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era.

Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media.

Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:

  • Identify, approach, and engage the right influencers for their brand or product.
  • Determine what resources to put behind influencer campaigns.
  • Manage the business side of influencer marketing, including tools that will help measure ROI.
  • Develop their brand’s social media voice to become an influencer in its own right.

This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/age-influence-neal-schaffer

Aug 7, 2020

Myths of Social Media: Dismiss the Misconceptions and Use Social Media Effectively in Business by Michelle Carvill and Ian MacRae

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fictions, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-michelle-carvill

 

Jul 31, 2020

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and simplify their life. The book guides readers through the Story Cycle System™ to craft their overarching brand narrative, a process that has grown business by as much as 600 percent.

But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact.

Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft, and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers.

When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve.

The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Click here for this episode's website page with links mentioned in the interview...

https://www.salesartillery.com/marketing-book-podcast/brand-bewitchery-park-howell

Jul 24, 2020

"People Powered: How Communities Can Supercharge Your Business, Brand, and Teams" by Jono Bacon

Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?

Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like:

  • Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products
  • Star Citizen used Kickstarter to raise over $150 million to build its new video game and a community of over 2 million players.
  • Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM
  • Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.

People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions:

  • What is the key value proposition of building a community?
  • What kind of community do we need and how do we build and integrate it into our organization?
  • How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged?
  • How do we develop authentic, productive relationships with community members both online and in-person?
  • How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization?
  • What are the strategic and tactical pitfalls and roadblocks we need to avoid?
  • How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them?
  • People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results.
  • It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.

Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.

Click here for this episode's website page with links...

https://www.salesartillery.com/marketing-book-podcast/people-powered-jono-bacon

Jul 17, 2020

"Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere" by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? 

Content DNA provides the answers. By focusing on two key elements – consistency and congruence – you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Click here for the episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/content-dna-john-espirian

Jul 10, 2020

"Advertising for Skeptics" by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/advertising-skeptics-bob-hoffman

Jul 3, 2020

"Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age" by Trevor Young

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches, and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore.

Bottom line: Standing out, getting noticed, and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business.

Learn how to harness the power of both public relations and content marketing to build recognition, influence, and credibility for your business, organization, or personal brand.

In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to:

  • Humanize your company or organization
  • Deepen the connection your brand has with consumers
  • Grow your influence within the industry you operate
  • Build familiarity and trust in the marketplace
  • Connect with the people who influence your clients and customers
  • Increase new business leads and sales
  • Reduce the customer’s buying cycle
  • Make paid-for advertising work harder

Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected, and relevant in today’s noisy social world.

Click here for episode website page with links...

https://www.salesartillery.com/marketing-book-podcast/trevor-young-content-marketing-pr

Jul 2, 2020

Author Ann Handley returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in her tiny house, her dogs, her children, the power of email newsletters, how not traveling has allowed her to do a lot of thinking, reading and jigsaw puzzles, and much more! 

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/ann-handley

Jul 1, 2020

Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the Digital Age, Gini Dietrich joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Chicago, 100+ days in isolation with her husband and 7-year-old daughter, the outdated perception of public relations, the PESO model, and much more!

Cheers!

Click here for episode website page and links...

https://www.salesartillery.com/authors-quarantine-cocktails/gini-dietrich

Jun 30, 2020

Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences, Rebecca Geier joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Austin, Texas, life after the agency world, writing a content marketing textbook, her love of Bacardi, her new marketing job, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/rebecca-geier

Jun 29, 2020

Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, marketing futurist Mathew Sweezey joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Charleston, South Carolina, his brewery in Atlanta, Georgia, deer hunting, marketing in the new normal, and much more! 

Cheers!

Click here for show notes and links...

https://www.salesartillery.com/authors-quarantine-cocktails/mathew-sweezey

Jun 26, 2020

"How to Sell In Place: Closing Deals in the New Normal" by Tom Searcy and Carajane Moore

Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face?

Business changes were already occurring in sales, but are now accelerated. In a world of corporate travel restrictions, global concerns about meetings, and the always diminishing availability of time, face-to-face selling has been constricted like never before. The genie is out of the bottle and it is not going back.

Selling at distance is a must-have capability. Proficiency will separate the highest level of performers from all other salespeople.

How to Sell In Place changes the way in which professional salespeople reach new prospects, sell value, and close large sales. With over 15 years of closing tens of millions of dollars of business-to-business sales without meeting customers face-to-face, Carajane Moore and Tom Searcy have developed a highly refined and very successful process.

This process is designed for landing larger, complex sales, using the available technology, and some important changes to the way you have sold in the past.

Selling in place is now the way to achieve the most efficient and highest-producing sales results.

Click here for show notes and links...

https://www.salesartillery.com/marketing-book-podcast/tom-searcy-how-sell-place

Jun 25, 2020

Author Shama Hyder returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, marketing visionary Shama Hyder joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Miami, Florida, staying busy with a 10-month old and a puppy, opportunities for brands as a result of the pandemic, what her next book might be about, and much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/shama-hyder

Jun 24, 2020

Author Joel Comm returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work, Joel Comm joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Denver, Colorado, his wins and losses as an internet pioneer, life as a game show host, why being skeptical a superpower, the sickness of intolerance, and much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/joel-comm

Jun 23, 2020

Author William Ammerman returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, artificial information expert and marketing futurist William Ammerman joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Cary, North Carolina, his past life as a bartender, how the pandemic cancelled his European book tour, how marketing is already awash in artificial intelligence, reading Hemingway's The Snows of Kilimanjaro, the future of higher education, and much much more! 

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/william-ammerman

Jun 22, 2020

Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert Steve Woodruff joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Franklin, Tennessee, his son the social media whiskey influencer, how his consulting and coaching business has adapted for the better, why communicating with clarity is so difficult for organizations, why he despises the word "solutions," and much much more!

Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/steve-woodruff

Jun 19, 2020

The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott

The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information.

In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?

The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.

An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you:

  • Incorporate the new rules that will keep you ahead of the digital marketing curve.
  • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
  • Use web-based communication technologies to their fullest potential
  • Gain valuable insights through compelling case studies and real-world examples
  • Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat

The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Click here for show notes...

https://www.salesartillery.com/marketing-book-podcast/david-meerman-scott-new-rules-marketing-pr-7

Jun 18, 2020

Author Will Leach returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing, marketing and behavioral design visionary and entrepreneur Will Leach joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Dallas, Texas, vodka sangrias, his new business based on his book, why serving in the U.S. Army has made him never want to go camping again, why marketing to mindstates dramatically reduces the fog of marketing war, his planned family road trip to the American west, and much much more! 

Cheers!

Click here for the show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/will-leach

Jun 17, 2020

Author Tom Martin returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails."

Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads, sales and marketing visionary Tom Martin joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in New Orlean, Louisiana, virtual selling, his alma mater The University of Texas, his next book about selling, and much more! Cheers!

Click here for show notes...

https://www.salesartillery.com/authors-quarantine-cocktails/tom-martin

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