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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: March, 2019
Mar 29, 2019

Clarity Wins: Get Heard. Get Referred by Steve Woodruff

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff

In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive advantage in any marketplace. The reader will discover the three word packages that deliver results (snippets, stories, and symbols); and the five crucial elements of clear direction and expression (what, for whom, why, how, and where). A brief overview of practical brain science will reveal why every business needs to pigeonhole itself, and what that means in four marketplace dimensions. We don't have to spend a million dollars to rise above the noise and grow referrals. We just need to learn how to be clear.

Mar 22, 2019

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/subscribed-tien-tzuo

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.

But how do you turn customers into subscribers? As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy -- or risk being left behind.

Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:

* Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.

* Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.

* Caterpillar uses subscriptions to help solve problems -- it's not about how many tractors you can rent, but how much dirt you need to move.

In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.

Mar 15, 2019

Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/smarketing-tim-hughes

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

Mar 8, 2019

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/making-websites-win-dr-karl-blanks-ben-jesson


Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get:

What successful web businesses do differently (and others get wrong)

How to easily identify your website's biggest opportunities

A treasure trove of proven solutions for growing businesses

Discover how to grow your profits--by making winning websites that people love.

Mar 1, 2019

Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/questions-that-sell-paul-cherry

Ask the questions-and get the sale.

As a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questions-the ones that uncover a customer's real needs-you will never close the deal.

Questions that Sell reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price-and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:

*Use questions to qualify prospects (without insulting them)

* Discover hidden customer needs and motivations

* Raise delicate questions

* Overcome stalls

* Reinvigorate a stale relationship

* Soothe anxious buyers

* Accelerate the decision process

* Upsell and cross-sell so you no longer leave money on the table

* Prospect for new business

* Pose intriguing questions to position yourself as a thought-leader on social media

* Turn social media contacts into active sales leads

* Identify dead-end opportunities

* Secure referrals

* And more Success is yours for the asking.

Smart questioning will get you there.

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