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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: November, 2019
Nov 29, 2019

The 10 Stories Great Leaders Tell by Paul Smith

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/10-stories-great-leaders-tell-paul-smith

NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner!

Every great leader is a great storyteller.

As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do?

Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders.

The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.

Nov 22, 2019

Beyond Product by Jill Soley and Todd Wilms

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/beyond-product-jill-soley

Most startups fail, even the ones with great products.



It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life.

But a great product is not enough.

A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes.

You'll discover: 

  • What marketing work needs to happen long before a product is built
  • When to bring on the first marketing hire
  • How to find great resources--even on a budget
  • What founders should focus on at each stage of their growth
  • How founders can control their exit, even if it is far in the future

"THE marketing book for non-marketers. Startups, small business owners, even product managers at larger companies, this book is for you."

Nov 15, 2019

The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/self-reliant-entrepreneur-john-jantsch 

A guide for creating a deeper relationship with the entrepreneurial journey

The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.

Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch. He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges. The book contains:

  • A unique guide to meditations, especially designed for entrepreneurs
  • A range of topics such as self-awareness, trust, creativity, resilience, failure, growth, freedom, love, integrity, and passion
  • An inspirational meditation for each day of the year. . . including leap year
  • Reflections from John Jantsch, small business marketing expert and the author of the popular book Duct Tape Marketing

Written for entrepreneurs, as well anyone seeking to find a deeper meaning in their work and life, The Self-Reliant Entrepreneur is a practical handbook for anyone seeking to embrace the practice of self-trust.

Nov 8, 2019

Loserthink: How Untrained Brains Are Ruining America by Scott Adams

Click here for show notes!

www.salesartillery.com/marketing-book-podcast/loserthink-scott-adams

From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink: sneaky mental habits trapping victims in their own bubbles of reality.

If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around.

"We know when history will repeat and when it won't."
"We can tell the difference between evidence and coincidences."
"The simplest explanation is usually true."

Wrong, wrong, and dangerous!

If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.

Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.

Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.

Nov 1, 2019

3 Big Ideas from 250 Books For Every Marketer

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer

In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode, I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama: "3 Big Ideas From 250 Marketing & Sales Books Every Marketer Needs to Know.”

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