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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategy advisor, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: January, 2024
Jan 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

ABOUT THE BOOK:

In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. 

Readers will learn about:

  • The building blocks of metamarketing
  • Generation Z and Generation Alpha and the technologies they use daily
  • How to tap into metaverses and extended reality
  • The potential obstacles and solutions for creating a more interactive and immersive experience

Marketing has evolved to address global challenges and changing customer expectations. 

Incorporating sustainability themes and new technologies for customer engagement is essential for businesses to remain relevant. 

Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. 

As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. 

Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

ABOUT THE AUTHOR:

Philip Kotler is professor emeritus of marketing at the Kellogg School of Management, Northwestern University, where he held the S.C. Johnson & Son Distinguished Professor Of International Marketing. 

He is one of the world's leading authorities on marketing, widely regarded as the “father of modern marketing," author of over 90 books, recipient of numerous awards and honorary degrees from schools around the world, and voted as the Number 1 Guru In Management in the list of Top 30 Gurus Of Management (2022).

The Wall Street Journal ranks him among the top six most influential business thinkers. He holds an MA from the University of Chicago and a PhD from MIT, both in economics.

Philip has an incredible international presence - his books have been translated into more than 25 languages, and he regularly speaks on the international circuit.

And, interesting fact - he’s 92 years old!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/marketing-6-philip-kotler

Jan 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz

ABOUT THE BOOK:

Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels. 

Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.

Marketing isn't everything, according to Brian Kurtz.

It's the only thing.

If you have a vision or a mission in life, why not share it with millions instead of dozens?

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?

That's what this book is all about.

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."

 Here's a small sample of what you'll learn:

  • The 4 Pillars of Being Extraordinary
  • The 5 Principles of why "Original Source" matters
  • The 7 Characteristics that are present in every world-class copywriter
  • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
  • Why customer service and fulfillment are marketing functions
  • That the most important capital you own has nothing to do with money
  • And much more

Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. 

Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.

ABOUT THE AUTHOR:

Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..."

For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants. 

Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million. 

Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. 

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand.

And, interesting fact – he is a Little League baseball umpire! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz

Jan 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri

ABOUT THE BOOK:

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup.

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

  • Create Strong Messaging
  • Fuel User Growth
  • Accelerate Revenue

With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts. 

Standout Startup offers an essential marketing toolkit to help you stand out from the competition. 

Allyson Letteri shares insider secrets to fast-track your marketing success based on her experience as a Silicon Valley marketing executive and startup advisor.

What's included in Standout Startup:

  • The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality.
  • Four techniques to create standout product positioning
  • How to define an inimitable brand personality that your ideal customers love.
  • The secrets to crafting compelling value propositions that sell your product.
  • The most effective types of content to increase conversion in each phase of the customer journey.

Standout Startup presents a proven process to build a sustainable user and revenue growth engine. And it all starts with powerful product messaging that makes your startup stand out.

Standout Startup is your marketing accelerator.

ABOUT THE AUTHOR:

Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. 

She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). 

Allyson now works with founders and VCs to accelerate their startups’ growth. 

Allyson holds an MBA from the Stanford Graduate School of Business and a BA from the University of North Carolina at Chapel Hill.

And, interesting fact – she has been a repeat guest on NBC’s Today show!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/standout-startup-allyson-letteri

Jan 5, 2024

Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business. by Chris Kocek

ABOUT THE BOOK:

Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. 

Any Insights Yet? demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. 

Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet? provides a dynamic step-by-step process for connecting the dots between data, observations, and human truths, resulting in powerful insights that can breathe new life into your brand and give your business a long-term competitive advantage.

In this fast-paced, 2-hour read, you'll discover:

  • The key characteristics of a true, transformative insight
  • Proven techniques and provocative questions for building a better insight
  • Simple methods to stress-test your insight and turn it into an actionable idea
  • How to write and sell an insight so that it can inspire others and transform your brand

ABOUT THE AUTHOR:

Chris Kocek is an author, speaker, and founder of Gallant, a creative branding firm in Austin, Texas which has helped dozens of companies with brand overhauls, new product launches, and data-driven campaigns, resulting in triple-digit growth and national recognition.  

Before starting Gallant, Chris worked in advertising as a strategic planner in New York City and Austin, Texas developing nationally recognized campaigns for Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, and John Deere. 

A frequent guest lecturer at the University of Texas at Austin, Chris is a regular contributor to Entrepreneur Magazine and author of The Practical Pocket Guide to Account Planning.

He graduated from the University of California, Los Angeles and earned a master's degree from the University of Texas at Austin.

And, interesting fact – he worked as an Americorps Ranger in Canyonlands National Park in Utah!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/any-insights-yet-chris-kocek

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