Info

The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
RSS Feed
The Marketing Book Podcast
2022
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: December, 2021
Dec 31, 2021

unReceptive: A Better Way to Sell, Lead, and Influence by Tom Stanfill

About the Book:

A large and growing number of people are distracted, overwhelmed, and isolated today and this has resulted in a steep decline in receptivity to another sales pitch, call, or email.

And the harder you try to sell, the greater the resistance.

Unreceptive reveals the surprisingly simple and refreshing solution to this problem that is a sharp contrast to traditional approaches to selling, revealing why the receptivity of an audience is far more important than the power of the message.

In this groundbreaking new guide, Tom Stanfill shares his proven methodology, road-tested over decades by hundreds of thousands of sales professionals, workshop participants, and industry experts, on how to convert even the most disinterested prospects and customers.

This book will show you how to:

  • Eliminate resistance and make selling easy and enjoyable, while experiencing a deeper sense of purpose.
  • Overcome the five receptivity barriers – the customer’s perception of you, opening a “closed” door, uncovering the unfiltered truth, changing beliefs, and motivating the customer to take action.
  • Adopt the tested and true operating system used by the most persuasive and influential people.

When you shift the focus from crafting the perfect message to creating receptivity, you flip the entire art of selling on its head and form lasting relationships that set you and your customers up for lasting success.

About the Author:

Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the SellingPower Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries.

And, interesting facts – he and his wife Claire have 14 grandchildren, and in the hot Georgia summer of 1980, Tom had the dream job of riding in a non-air-conditioned truck delivering 500 Coca Cola machines. He got the job because he was dating the Coca-Cola company president's daughter!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/unreceptive-tom-stanfill

Dec 24, 2021

33 Ways Not to Screw Up Your Business Emails by Anne Janzer

About the Book:

It's time to write better business emails

Business runs on emails, yet we rarely give them enough thought. Carelessness can lead to embarrassment, damaged relationships, or worse. And too often, our messages are misunderstood, misfiled, or ignored.

In a world filled with remote collaboration and virtual teams, people who master email writing rise above the noise. You can be one of those people.

Learn how to make your emails work for you rather than against you with this short, practical guide.

Topics include

  • Crafting effective subject lines
  • Writing emails that people respond to
  • Protecting yourself from accidental misfires

Whether you’re just starting in your career or have been emailing for decades, you’ll find valuable advice and tips you can put into practice right away.

Read it now and see the difference you can make with a few simple practices and habits.

About the Author:

Anne Janzer is an award-winning author, non-fiction writing coach, and unabashed writing geek on a mission to help people make a positive impact with their writing.

She supports and encourages writers, authors, and marketers through her books, blog posts, online courses, webinars, and teaching.

Her writing-related books explore the science and practice of effective writing. They include The Writer's Process, The Workplace Writers Process, and Writing to Be Understood, all three of which have won multiple awards.

Before she started writing books, Anne worked as a freelance marketing writer, working with more than a hundred technology businesses to articulate positioning and messaging in crowded markets. This work led to her first book, Subscription Marketing, which has been translated into multiple languages.

Anne is a graduate of Stanford University.

And, interesting fact - she is now a member of a very elite club: The Marketing Book Podcast 4-Timers Club!!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/33-ways-not-screw-up-business-emails-anne-janzer

Dec 17, 2021

Product-Led SEO: The Why Behind Building Your Organic Growth Strategy by Eli Schwartz

About the Book:

Nothing can take your business to the next level like great search engine optimization (SEO).

Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales.

If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works.

Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.

When it comes to SEO, success often depends not on what you do but on how you do it.

That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques.

You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

About the Author:

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.

Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Shutterstock, WordPress, Quora, and Zendesk execute highly successful global SEO strategies.

As head of SurveyMonkey’s SEO team, Eli oversaw the company’s global operations, helped launch the first Asia-Pacific office, and grew the company’s organic search from just 1 percent of revenue to a key driver of global revenue.

Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

And, interesting fact – on 9/11 he was working in a job across from New York City’s World Trade Center and didn’t go to work that morning because he was angry at his boss.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/product-led-seo-eli-schwartz

Dec 10, 2021

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You by Pamela Slim

About the Book:

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view.

Do you think you know your ideal customer? Think again.

Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.

Award-winning business coach, speaker, and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses.

In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph.

With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

The Widest Net shows how to:

  • Search outside your own lens/bias/routine/history to target ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically.
  • Develop products and services suited to these customers.
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
  • Build and sustain loyalty and trust with new customers.
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

About the Author:

Pamela Slim is an author, business coach, and former corporate director of training and development at Barclays Global Investors.

Since 2005, Pamela has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. She has also worked with companies serving the small business market such as Progressive Insurance and Constant Contact.

In 2016, Pam and her husband Darryl co-founded the K’é Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration.

Pamela is the author of Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur and Body of Work: Finding the Thread That Ties Your Story Together, both published by Penguin/Portfolio.

And, interesting facts – she is a certified home organizing show addict, and her favorite movie of all time is Moonstruck!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/widest-net-pamela-slim

Dec 3, 2021

The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share by Dan Gingiss

About the Book:

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?

The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company.

The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company’s best marketers and salespeople.

By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.

About the Author:

Dan Gingiss is an international keynote speaker and customer experience coach who has proven that a remarkable customer experience can be your best marketing.

His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media, and customer service.

He held leadership positions at three Fortune 300 companies – McDonald’s, Discover, and Humana.

Dan is also the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also hosts the Experience This! Show podcast and the Experience Maker Show.

He is a graduate of the University of Pennsylvania, and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University.

And, interesting facts: he is a native Chicagoan, a lifelong Chicago Cubs fan, a licensed bartender, a pinball wizard, was born on Christmas Day, and in his youth, while delivering pizzas, he once delivered a pizza to Michael Jordan! 

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/experience-maker-dan-gingiss

1