Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel

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https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson

Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson

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https://www.salesartillery.com/marketing-book-podcast/do-good-anne-bahr-thompson

Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu

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https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker

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https://www.salesartillery.com/marketing-book-podcast/creating-signature-stories-david-aaker