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The Marketing Book Podcast

Fun, weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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Now displaying: November, 2018
Nov 30, 2018

10x Marketing Formula: Your Blueprint for Creating 'Competition-Free Content' That Stands Out and Gets Results by Garrett Moon

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/10x-marketing-formula-garrett-moon

The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine.

But what should you do when it doesn’t work like that? Or even at all?

That’s the question this book is here to answer. It’s a formula that will show you exactly what to do (and how to do it) to achieve tenfold marketing results. This means the return you can expect will be ten times over what you put in.

It’s the exact formula author Garrett Moon used to grow his startup CoSchedule from zeroes across the board to: 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries...

...in just 4 years.

You will learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

If you think marketing success belongs only to elite geniuses or those with huge budgets, think again—10x marketers achieve 10x growth regardless of their limitations.

This book is about finding the strategic shortcuts to get you to results fast. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way—and The 10x Marketing Formula is that path.

Nov 23, 2018

Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/master-content-strategy-pamela-wilson

A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject.
Whether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.

Thoughtful content marketing delivers — traffic, attention, and customers.
But too often, content creators just churn out piece after piece, with no thought to how everything fits together.

The result is scattered, confusing, ineffective content marketing.

It's a complete waste of time!

Your content strategy can and should change depending on the stage of growth you're in.
With Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.

This approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.

"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage." – Jon Morrow, Smart Blogger (from the Foreword)

You're about to discover:

How the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time

Why you should aim to create Very Important Content — and the key ingredients of this kind of content marketing

A Crash Course for getting your content created and out into the world

How to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts

A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger
During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.

Her passion is teaching — and she has a gift for making complex topics simple and easy to understand.

Nov 16, 2018

7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/7-concepts-200-marketing-sales-books

In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American Marketing Association Triangle Chapter in Raleigh North Carolina: "7 Concepts from 200 Marketing and Sales Books Every Marketer Needs to Know.”

Nov 9, 2018

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your marketing goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Nov 2, 2018

Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/eat-their-lunch-anthony-iannarino

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?

It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:

* ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.

* understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.

* developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.

Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

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