The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones
Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?!
Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousands of hours studying the best ideas from the greatest minds on the planet.
Their most frequently asked question: what is the best lesson you've come across? While you'd think a simple question would have a simple answer, it didn't - until now!
The Sh*t They Never Taught You will take you on a journey through takeaways from over a hundred of the world's greatest thinkers capturing lessons in personal development, career, business, personal finances, human nature, history, and philosophy.
Every lesson will be useful, and one might change your life.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/shit-never-taught-adam-ashton
The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease
A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts.
A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience.
In The Language of Global Marketing, Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services.
You’ll discover:
Connect with your buyers across every language and culture – no passport or overseas travel necessary. The Language of Global Marketing will help you speak the language of success for your organization.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/language-global-marketing-wendy-pease
Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr
Has your business hit a wall? Have you struggled to figure out why?
Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.
It’s hard to know if you’re doing well.
When your numbers climb, they signal success to you. But then they level off. And refuse to budge.
Your brand’s hit its awkward adolescent stage.
Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.
In this groundbreaking book, you’ll discover:
Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.
If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr
Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast
https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/
Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona
There’s a new truth in B2B marketing: if you want to move products, you need to move minds.
Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. They don’t just want to buy from businesses anymore, they want to buy into them.
The problem is too few B2B companies realize this. They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it’s dangerously short-sighted because it doesn’t deliver the transformational and long-term growth that makes businesses category leaders.
It’s even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on the brand, marketing, and sales, and to implement them they need the new super-skills this book teaches.
This involves establishing a core purpose, shifting the focus from products to people, from features to feelings, and from messaging to storytelling, acknowledging that neuroscience has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that’s prevalent right now, one that we call ‘Humanizing B2B’.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/humanizing-b2b-paul-cash
Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer
Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky