The Smart Branding Book: How To Build A Profitable And Resilient Brand by Dan White
About the Book:
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another.
In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding.
Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations.
It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
About the Author:
Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.
He is the author of two other books, The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies (featured on episode 316 of The Marketing Book Podcast in 2021), and The Soft Skills Book: The Key Difference To Becoming Highly Effective And Valued.
Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking methodologies.
As a brand and communications expert, he has advised famous, billion-dollar brands on how to thrive, and his summaries and trademark visualizations have earned praise from luminaries in the marketing, advertising, and media industries.
And, interesting fact: he lives near Stratford-upon-Avon, the birthplace of William Shakespeare!
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